Category: Slider

American public diplomacy is our country’s best foreign policy tool

At a time when disinformation and fake news corrupt communication channels, delivering the truthful and authentic American message is needed now more than ever. American public diplomacy, our nation’s outreach to peoples around the world, is the prime channel for communicating this message. It is essential to this country’s national security and should be vigorously championed...

Domestic Diplomacy in a Time of Refugees

Public diplomacy emerged during the Cold War as a means to directly speak to, and interact with foreign audiences to advance U.S. interests. It became possible for diplomats to bypass traditional bilateral channels by harnessing emerging technologies of radio and television broadcast, buoyed by the rising tide of popular U.S. culture. It was the first of...

Why It’s Important to Understand Social Media’s Dark History

It was in April 2016 that Facebook founder Mark Zuckerberg announced that the social media platform was providing its nearly two billion users the opportunity to livestream content. The move was viewed as a natural extension of the platform’s primary goal: providing a space for the average person to share their daily experiences, from the mundane...

What is Digital Diplomacy?

You may have heard the expression digital diplomacy but have you ever wondered exactly what it is? Digital diplomacy is a concept that covers many different areas of foreign policy implementation. It is used by governments to communicate and engage with people living in other countries, it is used by politicians and leaders of international organisations...

Cultural Differences In Websites

While doing our website reviews, we look at sites from all over the world. Most of our clients are from the United States and Europe, but we also have clients from Australia, South Africa and even China. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That made...

The World Watches Another Trumpster Fire Week #WhatNowPublicDiplomacy?

Last June, USC’s Center on Public Diplomacy did a piece on Islamophobia & U.S. Public Diplomacy in the Trump Era. In another post on re-thinking social engagement, CPD writes that “in the age of Trump though, global organizations, especially those with American origins, must do all they can now to shore up their reputational capital and strengthen bonds...

Digital Diplomacy in the land of poets and thinkers

A look at the German Federal Foreign Office’s Twitter account Germany is stunned by UK’s decision to leave the EU Germany — the land of poets and thinkers. Today, one would more likely say the land of the automobile and the apparatus. This statement, which is quite often heard in Germany, most likely refers to Germany’s role during the...

E-Government: Creating public value with Tweets and Likes

Facebook and Twitter are today one of the most popular social media platforms. As of the end of 2016, Facebook had 1.86 billion monthly active users worldwide. In 2016, this was an equivalent of around 25% of the world’s population. Similar to President Trump, many have gone beyond Twitter and Facebook to reach new target audiences,...