Romania’s President-elect Klaus Iohannis is the first political leader in Europe with over 1 million fans on Facebook

Romania’s President-elect Klaus Iohannis is the first political leader in Europe with over 1 million fans on Facebook

The potential role of social networks in election campaigns was first understood by the staff of US President Barack Obama in the 2009 elections, but they have proven their mobilizing force also in Romania in this year’s presidential race, after which Mr. Klaus Iohannis became not only the first man in state, but also the first

The potential role of social networks in election campaigns was first understood by the staff of US President Barack Obama in the 2009 elections, but they have proven their mobilizing force also in Romania in this year’s presidential race, after which Mr. Klaus Iohannis became not only the first man in state, but also the first political leader in Europe that exceed the threshold of 1 million Facebook fans.

FbIohannis

The spectacular growth registered by his Facebook page (klausiohannis) was based on a highly effective communication strategy that understood very well the target audiences and used the appropriate elements through which true interaction was achieved, leading to the creation of emotional and intellectual connections between Mr. Iohannis and his fans.

For further details about the growth of Mr. Iohannis’s Facebook page, in comparison to that of his former rival, Prime Minister Victor Ponta (victor.ponta), Alexandru Negrea provides an interesting analysis on his blog (Romanian). Also, more details about the online campaign strategy for Mr. Iohannis you can find in an interview with Mr. Vlad Tăuşance, the coordinator of his online communication during this period.

In addition, to fully understand the role of social media in this election campaign, a Zelist company analysis provides an image that speaks for itself. The huge volume of content was created by the candidates and by all other Internet users who have posted messages in connection with the presidential election. Another surprising fact that emerges from this picture is that Twitter was by far the most active social network among Internet users that have generated conversations on this topic, although Facebook was the queen- network during the time frame 1-19 November 2014.

zelist

Going back, at this moment, the Facebook page of Mr. Iohannis clearly surpasses the ones of all political leaders in Romania, but also of everyone else at European level. But for those who are active on other networks as well, Mr. Iohannis can be followed also on Twitter (@KlausIohannis), Google+ (Johannis)  or YouTube (KlausIohannis) , although the activity on these networks is significantly lower compared to Facebook.

And because we monitor online communication not only from an internal perspective, since social networks have an important role in foreign policy as well, digital diplomacy being for some time now a key element of bilateral or multilateral relations, we present on our Twitter account @DigiDiploRO a collection of the main messages tweeted by international leaders, through which they congratulate @KlausIohannis or mention his victory in the elections.

Custome T timeline

Hence, we congratulate President-elect Klaus Iohannis and his campaign team and we hope that he will continue this type of communication once he takes office from Mr Traian Basescu at the end of December, and that he will become a role model for all political leaders and all public institutions in Romania.

Source  http://digitaldiplomacy.ro/romanian-president-klaus-iohannis-first-political-leader-europe-1-million-fans-facebook/?lang=en

Please follow and like us:
error

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

RSS BIDD

  • Listen: The General and the Ambassador 15th September 2019
    Listen: The General and the Ambassador Oct 17, 2018 A recent episode of the podcast, The General and the Ambassador: A Conversation, features Ambassador Mike Hammer and retired Admiral John Kirby who discuss how the military and diplomats approach public affairs. Often viewed as opposing sides of the international affairs spectrum, the podcast aims to […]
  • O nama 13th September 2019
    „Beogradska inicijativa za digitalnu javnu diplomatiju“ BIDD je nevladino, neprofitno i nezavisno udruženje, osnovano na neodređeno vreme radi ostvarivanja ciljeva u oblasti digitalne i javne diplomatije. Udruženje se osniva radi ostvarivanja ciljeva u oblasti razvoja i primene digitalne i javne diplomatije kao savremene oblike promocije vrednosti Srbije i zemalja u okruženju. Radi ostvarivanja navedenih ciljeva […]

RSS Diplo Portal Belgrade

  • “American Fashion in Serbia” 16th September 2019
    On September 14th, at the residence of the United States Ambassador to Serbia, a fashion evening was held. H.E. Kyle Skat and wife Nevenka Furjan Skat hosted the “American Fashion in Serbia” show at his residence in Belgrade. The presentation of American fashion brands that Serbs wear was attended by numerous diplomatic representatives, high-ranking officials […]
  • Diplomate za decu – održan drugi Humanitarni fudbalski turnir „Diplomats 4 Children“ 16th September 2019
    Humanitarni turnir “Diplomats 4 Children” u organizaciji Ambasada Republike Poljske u Beogradu i Ambasada Republike Slovačke u Beogradu u saradnji sa Ministarstvo Omladine I Sporta Republike Srbije održan je u subotu 14. septembra na sportskim terenima Zavoda za sport i medicinu sporta u Beogradu. The post Diplomate za decu – održan drugi Humanitarni fudbalski turnir […]

Catalog of Destroyed and Desecrated Churches in Kosovo ( VIDEO )

How Belgrade based diplomats use Digital Diplomacy and Internet 2016

Diplo Portal Belgrade

Please follow and like us:
error

Scroll Up
error

Enjoy this blog? Please spread the word :)