The importance of Diplomacy as an instrument of foreign policy and what makes a good diplomatic agentExcerpt: The importance of Public Diplomacy on foreign policy and its challenges
Public diplomacy is one of the most important parts of international and intercultural communication (DeMars, 2005; Nye, 2008). Governments across the world tend to use public diplomacy as an effective tool to build a positive image with publics of other countries. Public diplomacy eﬀorts aim at inﬂuencing foreign publics, so that they may inﬂuence their own government’s actions toward another nation. Public diplomacy eﬀorts have blended both interpersonal and mass communication tactics. Governments have used mass communication including rad..
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