Public diplomacy

Social media platforms often create a gray area in public diplomacy. Are Twitter "likes" indicative of meaningful relationships? In a new study published by USC Annenberg's International Journal of Communication, 2017-2019 CPD Research Fellow Diana Ingenhoff of the University of Fribourg and Efe Sevin of Reinhardt University assert that they are not. Warning against over-valuing "likes," Ingenhoff and Sevin introduce solutions for the many difficulties in measuring the effectiveness of social media-driven public diplomacy campaigns to improve a country's nation brand. By examining Twitter activity from the governments of Australia, New Zealand, Switzerland and Belgium, their model considers both content (ideas expressed in posts) and digital networks (the links between users built through retweets, mentions, etc.). Notably, four dimensions are defined for measuring social media's impact on country reputation: fu..

The international community keeps silent about the Serbs becoming smaller in number, more disenfranchised and attacked in Croatia as it did 24 years ago,...

Baptisée Tempête («Oluja», en serbo-croate), la fulgurante attaque des troupes croates fut un triomphe le 04.08.1995. En moins de 100 heures, l'arc formé, du...

The attack on Knin, 23 years ago, in the dawn of 4 August 1995, marked the beginning of the long prepared exodus of Serbs...

The Ambassadors Conference, organized annually by the Ministry of Foreign Affairs since 2008, will be held this year on Aug. 3-9 in Ankara and...

The purpose of this blog is to give a new impulse to the discussion on the role of private business in today’s public diplomacy and to open the question on what exactly private public diplomacy means, and whether it should exist as a concept. If there is such a thing as private public diplomacy, what exactly does it imply? Can we simply describe it as the involvement of private businesses in the process of building and maintaining a country’s (city’s, region’s) image abroad, or in the process of advocating for an internationally important cause such as climate change or human rights? Michal Brichta

When National Geographic Abu Dhabi in April posted a seemingly benign image of Nubian ibex climbing cliffs on its Facebook and Twitter accounts, its...

In Serbia in the XIX century the attendants employed in the diplomatic service at home, that is, in the Ministry of Foreign Affairs, and the diplomatic agents during their mission abroad, were obliged to wear official suits.

The African Investment Forum’s new digital platform will connect project sponsors with investment opportunities in Africa, vastly improving the quality of project information and...

„In terms of interfaith tolerance and coexistence, Kosovo sets an example in the region and beyond,“ the Kosovo Foreign Minister, Behgjet Pacolli said at...