Belgrade Initiative 4 Digital Public Diplomacy Blog

How digital diplomacy can influence public opinion

We have asked several foreign ministries to answer some questions about their #DigitalDiplomacy. Here’s a guest post from the Foreign Ministry of Brazil. Which is/are your preferred social media channel(s) and why? In recent years, Brazil´s Ministry of Foreign Affairs has been diversifying its online presence both through the launching of new profiles on social media...

Digital diplomacy as a team work tester

We have asked several foreign ministries to answer some questions about their #DigitalDiplomacy. Here’s a guest post from the Foreign Ministry of Spain. We are just now beginning to understand the drastic changes that the digital revolution is bringing about in the way diplomacy is conceived and carried out. The first thing to change was the...

A Voice from Montenegro on Social Media

We have asked several foreign ministries to answer some questions about their #DigitalDiplomacy. Here’s a guest post from the Government of Montenegro. Which is/are your preferred social media channel(s) and why? We launched our social media presence, a first for a country in the Western Balkans as far as we know, in 2011. Our preferred social...

Opening a window in the smoke-filled room: Twitter and the #nextSG

Six years ago to the day, I signed into Twitter for the first time. At the time I was studying for exams and though I had a budding interest in the United Nations (UN), the concept of diplomacy was frankly pretty alien. Little did I know, about a half decade later, I would sit at the...

How to Use Offline Media to Drive Social Media Engagement

From Deadpool to Donald Trump, multichannel media is dominating 2016, and it’s about time. E-commerce, mobile applications and social media have all been huge for years now, leaving some of us wondering if offline media was dead. Despite the ascendancy of digital channels, more than 50 percent of online ad impressions aren’t actually seen by people. That’s...

On Social Media Information Dominance

Last week, the University of Southern California’s Centre on Pubic Diplomacy published a blog post by Mark Dillen titled “Battle of the Bots”. In this post, Dillen cites a  recent study which found that a large majority of Tweets originating from Russia were in fact written by automated Bots who may serve two purposes: cluttering conversations...

Where are you (in the digital world)?

This question popped into my head during one of my Geneva walks. That day, on my daily attempt to pass 12,000 steps, I came across a poster that made me curios to visit an exhibition T’es où?  (in English Where are you?) at the Geneva Science Museum. The exhibition is dedicated to our dependence on space....

Crisis Communication, Crisis Management & Digital Diplomacy

Crisis Communication as Crisis Management  Crisis communication may be regarded as a field of inquiry that has benefited from numerous disciplines including international relations, diplomacy studies, psychology and communication studies. While each discipline focuses on a specific facet of crisis communication, all are in consensus that a crisis represents a major challenge to governments. This challenge...

Preko neta (i iz Kine) sve jeftinije

Kupovina preko interneta u Srbiji je sve popularnija. Ljudi uglavnom kupuju robu čija cena ne prelazi 50 evra jer se do tog iznosa ne naplaćuje carina, ali ni tada nije isključeno da carina neće zaračunati svoju cenu.”Onlajn” kupci često se žale da carinici po svom nahođenju proceniti vrednosti, pa se dešava da naplate carinu i na...

public diplomacy

Quotable: Carissa Gonzalez on an “evaluation revolution” for Public Diplomacy

  Thursday, June 23rd 2016 “Analytics. Metrics. Evaluation. Impact. . . . . Public Diplomacy (PD) pro­fession­als in the field . . . have been historically reluctant to discuss them,” wrote State Department Public Diplomacy officer Carissa Gonzalez in an article, “The Evaluation Revolution in Public Diplomacy,” that appeared in the Fall 2015 issue of The...

9 Ways I Changed Living in Serbia

9 Ways I Changed Living in Serbia

My decision to spend over a month living in Serbia this summer was completely random. I had no expectations, just a prayer that I would find a cute coffee shop. While it wasn’t without its challenges, Serbia was an absolute delight and I quickly settled into a groove, establishing myself as a local at various businesses and...

Selfie Diplomacy- Analysis of MFA Profile Pictures on Twitter

Last week, as news of Brexit broke, foreign ministries throughout the world took to social media to comment on the UK’s decision to leave the EU. The German foreign ministry responded in two ways. First, it published a series of tweets from Chancellor Markel’s press conference. Secondly, it changed its Twitter profile picture from an image...

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Digital Diplomacy in Three Graphs

Rogers’ diffusion of innovations curve and Gartner’s hype cycle help explain the crucial interplay between the possibilities that are offered by digital tools, and the realities of technology perception and adoption at diplomatic services. This blog aims to provide a reality check to the current ‘blue sky’ coverage of digital diplomacy by providing a third graph,...

Country Promotion 2016

Wouldn’t it be great if your government owned the English name of your country on Twitter? You could proudly @mention your country or support your national team with a tweet. Today all English-language country names have been registered on Twitter; however, only 23 governments and state tourism boards have secured their English-language country name on Twitter,...

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#Roadto2030: Search for Game – Changers

Global changes are challenging the way we mobilize for change. It’s not time to exit, but it is maybe last moment to change the way we play together. Young people can be powerful agents of change and contribute with transformative solutions. Last year at the Peace and Sport Forum I met Shirin. She has it all...

A look at the modern-day diplomat’s tools of the trade (like hashtags)

The USC Center on Public Diplomacy’s Summer Institute offers training on how to assess a country’s diplomatic effectiveness Monica Trigos, a participant in the USC Center on Public Diplomacy Summer Institute, took part in a workshop covering use of video in social media. (USC Photo/Brett Van Ort) Hashtags, story maps, virtual reality, gifs — these are...

joe

The vice president explained the key to foreign policy in the internet age

In a recent interview with The Atlantic, Vice President Joe Biden laid out what is perhaps the clearest distillation to date of his approach to U.S. foreign policy. For Biden, “it all gets down to the conduct of foreign policy being personal… All [foreign policy] is, is a logical extension of personal relationships, with a lot...

Digital diplomacy: old dogs learn new tricks

  What can today’s organisations learn from a Renaissance cardinal about innovative communications? Quite a lot, it seems. The first government ministry responsible for conducting foreign policy was created in 17th century France. Visionary minister Cardinal Richelieu realised that nation-states would benefit from being continuously represented in other countries. Diplomats were told to converse with the...

kelmendi

Digitalna džudo diplomatija

„Dogodine u Tokiju“ reči su ohrabrenja koje su velikom Novaku Djokoviću stizale iz svih krajeva Srbije i sveta. Njegove suze posle još jednog ispadanja sa Olimpijskih igara obišle su svet. Medjutim, u danima u kojima iz Rija stižu samo vesti o porazima srpskih takmičara, čini se da je ipak nešto drugo odjeknulo daleko snažnije – zlatna...

Spain and Digital Diplomacy

Digital Diplomacy In its bid to modernise equipment and communication and adapt its services to the demands of modern society, the Ministry for Foreign Affairs and Cooperation is deploying an extensive network of profiles on social networks.   The aim of this is to contribute towards increasing its efficacy and transparency and facilitate connection and dialogue...

Digital Diplomacy and the Brexit Negotiations

  In my memo to the Prime Minister (http://www.shaunriordan.com/?p=290) I identified elements of a possible diplomatic strategy to secure an acceptable Brexit outcome for the UK. Here I want to explore to what extent digital diplomacy, or rather the tools of digital diplomacy, can be used to implement such a strategy. Much has been written about...

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TURKEY COUP ( and Social Networks )

Turkey blocked three social-media giants and its internet traffic fell by half As reports of an attempted military coup came in late Friday (July 15), Turkish internet users began to have trouble reaching a range of websites and services. Around 11.04 pm local time, Turkey Blocks, a Twitter account that monitors the country’s internet activity, noted...

digital-government

Narain Batra: You can’t Twitter away wicked global problems

Traditional diplomacy, discreet, unobtrusive and behind-the-closed-door, of John Kerry, Ban Ki-moon and Henry Kissinger, for example, is indispensable. But now diplomats are also using Twitter, Facebook, YouTube, Instagram and other social media to build bridges with civil society influencers. Social media has become diplomacy’s second self, “a significant other,” according to a recent report by Burson-Marsteller,...

7 Ethno Villages That Will Make You Love Serbia Even More!

Experience something completely new, yet old! Wake up in the warm embrace of peace and quiet and spend your day surrounded by the famous Serbian hospitality. Learn an old craft or two in beautiful nature. And indulge in the deliciousness of traditional Serbian cuisine. Head to one of Serbia’s enchanting ethno villages and you’ll fall in...

Diplomats in the Trenches: ‘You Can’t Learn Diplomacy Through Osmosis’

The following is one in a series of adapted excerpts from “America’s Other Army: The U.S. Foreign Service and 21st-Century Diplomacy.” Michael Hammer was nine years into his Foreign Service career in 1997, when he did advance work on President Bill Clinton’s visit to Vancouver, Canada, for the annual Asia-Pacific Economic Cooperation summit. Once the president’s...

HOW TO BE A SERB: The First Ever Tutorial

Inside every person lies “a Serb”. Whether you’ve visited Serbia, fallen in love with it and its people and want to be just like your Serbian friends OR you don’t live in Serbia anymore, you miss it and want to remember all the knick-knacks that make Serbs so special, this text is here to remind or...

10 most beautiful Serbian female athletes

They are successful in their sports. Their personalities will charm you and their smiles will captivate you. These Serbian beauties are known as strong, successful and beautiful women. We give the 10 most beautiful top-notch female athletes from Serbia! 1. Ana Ivanović (Tennis) This young woman from Belgrade not only carries the title of the most...

Cyber Diplomacy vs. Digital Diplomacy: A Terminological Distinction

The debate about diplomacy in the digital age has been recklessly profligate with terminology. Terms such as e-diplomacy, cyber diplomacy or digital diplomacy have been used almost interchangeably, with each author sticking to his/her favorite. This not only wastes three perfectly good terms where one could do (denying us the other two for other purposes). It...

Best connected African leaders on Twitter

  The latest Burson-Marsteller Twiplomacy study has revealed that Kenya’s Uhuru Kenyatta @UKenyatta has become Sub-Saharan Africa’s most followed leader with 1.4 million followers, closely followed by Rwanda’s @PaulKagame, ahead of South Africa’s presidential administration @PresidencyZA with 673,000 followers. World leaders on Twitter The Burson-Marsteller study finds that governments use Twitter most, but have larger audiences...

Social media has become the main driving force for change in diplomatic communication

We have asked several foreign ministries to answer some questions about their #DigitalDiplomacy. Here’s a guest post from the European External Action Service. Centuries-old customs and habits have been eroded in less than a decade. Think, for instance, of the proverbial neutrality of diplomatic language and how the immediacy of social media and live-streaming have re-shaped...

Twitter is the Preferred Network for Global Digital Diplomacy, New Burson Study Finds

Governments Use Twitter Most, But Have Larger Audiences on Facebook Over the past five years, Twitter has become the ultimate channel for digital diplomacy’s for world leaders and governments. It is the prime social network used by heads of state and government in 173 countries, representing 90 percent of all United Nations (UN) member states, according...

digitalna diplomatija kosova i albanije

The project “Digital Diplomacy – Digital Albania and Digital Kosovo”

The project “Digital Diplomacy – Digital Albania and Digital Kosovo”, aimed at promoting the independence of Kosovo, the image and values “of those two countries” was signed by the representatives of the Ministries of Foreign Affairs of so-called Kosovo and Albania in Pristina on December 14, – Belgrade Initiative for Public and Digital Diplomacy reports. ‘’We...

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A Missed Opportunity: China’s Use of Digital Diplomacy during the G20 Summit

Earlier this month, China hosted the leaders of the G20 countries for their annual summit. International summits have traditionally played an important role in diplomacy. On the one hand, summits hold ceremonial or dramatic importance as they demonstrate one of diplomacy’s function in international relations- ensuring stability and peace. On the other hand, summits also play...

Using algorithms to achieve digital diplomacy

 A conversation with Elad Ratson, Director of R&D at Ministry of Foreign Affairs What is your background? My professional life began with object oriented programming back in the mid 90’s. My first ‘real’ job was as programmer and then a team leader at the Israeli Electric Company, developing software for Emergency Management. In late 1998, with...

IntroToSocialMedia

How to contend with social media violence? Three challenges facing online diplomats

On June 9th 2016, Hillary Clinton’s campaign shot back at Donald Trump. In a “tweet heard around the world”, Clinton advised Trump to delete his Twitter account after the Billionaire attacked President Obama for endorsing Clinton. Many congratulated Clinton for this attack which was viewed as a testament to her determination and strength. Others saw it...

International Research Collaborations

Scientists Speak about Leveraging Science for Diplomacy Science has long connected researchers across boundaries—geographic and otherwise—through a shared search for answers. From the appointment of a foreign secretary of the Royal Society of London in 1723, to the U.S.-Japan Committee on Scientific Cooperation set up by President John F. Kennedy and Prime Minister Hayato Ikeda in...

Social media has become the main driving force for change in diplomatic communication

We have asked several foreign ministries to answer some questions about their #DigitalDiplomacy. Here’s a guest post from the European External Action Service. Centuries-old customs and habits have been eroded in less than a decade. Think, for instance, of the proverbial neutrality of diplomatic language and how the immediacy of social media and live-streaming have re-shaped...