Diplo Learning Corner

The most popular image on Instagram

The most popular image on Instagram World Record Egg is now the most popular image on Instagram. View this post on Instagram Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this #LikeTheEgg #EggSoldiers #EggGang A post shared by EGG GANG (@world_record_egg) on Jan 4, 2019 at 9:05am PST On 4th January 2019, an anonymous group posted a picture of an egg with the intention of surpassing the most popular Instagram post of all time. The previous record was held by a picture of Kylie Jenner’s baby. View this post on Instagram stormi webster A post shared by Kylie (@kyliejenner) on Feb 6, 2018 at 1:14pm PST Ten days later, on January 14th, world_record_egg’s first and only picture reached 18.2 million likes to catapult it into first place. By the time of the writing, the Egg had harnessed +33 million likes and climbing. Kylie Jenner noticed the new kid in town… View this pos..

How journalists should track politicians on social media

Around election times, monitoring politicians on social media comes to the forefront. We analysed in the past how creating buzz on social has helped or harmed political candidates in the United States, France, and Finland. This spring, we’ve taken unprecedented effort to capture the entire spectrum of political hopefuls by adding almost 1000 candidates into our election filter. There are party leaders and official party pages, plus virtually everyone with a public page on Facebook, Twitter, or Instagram who is running for a seat in the Finnish parliament this spring. (Over 400 candidates have no public pages on social media at all.) You can find both filters in Trending: Eduskuntavaalit 2019, Eduskuntavaalit Puoluejohtajat 2019. How to make sense of filters where you’re tracking politicians? 1. Quickly see which politician’s own posts are noticed on social media. What might be surprising is that it’s not always party leaders who get the most engagement. Social media candidates with..

50% of all news posts on Instagram are serious

Combining both sets of posts gives us a very neat split of 20 Entertainment stories, 40 Viral, and 60 Serious.

How Germany is preparing to digitize government and labor

Germany's independent Digital Council is looking for answers to the digital future. One of the group's members tells DW why Germany is already on...

World Leaders on Facebook 2019

“Facebook is the most difficult channel for us” a social media manager at a foreign ministry recently admitted, echoing a sentiment shared by many...

Diplomatic Dictionary

A Accession The procedure by which a nation becomes a party to an agreement already in force between other nations. Accords International...

How classic propaganda tactics weaponize social media

If you participate in social media, you are being spun.  And that’s a problem for government communicators, especially in public diplomacy. LikeWar: The Weaponization of...

You can’t ask Trump not to use Twitter

Oleg Shakirov, expert of the Center for strategic research and Russian International Affairs Council expert, tells PICREADI about digital diplomacy and how social media...

Blast from the Past: Public Diplomacy: “Out” for the U.S., “In” Overseas?

By John Brown, Huffington Post, May 25, 2011 [JB 3/9/2019: Today, the State Department does not have an Under Secretary for Public Diplomacy and Public Affairs (as it did in the past) -- not even an "acting one."] Public diplomacy — defined by the State Department as “engaging, informing, and influencing key international audiences” — has become increasingly passé among American officials, scholars, and NGOs as a term and activity used to define how America should communicate with the outside world. Meanwhile, the governments of other countries — notably China and India — are enthusiastically embracing public diplomacy as a new and essential part of their foreign policy. Who’s the winner in such a situation — the USA or the rest of the world? Hard to say.I. Public Diplomacy: Passé for the U.S.?Public diplomacy was coined by Dean Edmund Gullion and the Fletcher School of Law & Diplomacy in the mid-1960’s. He and his colleagues wanted to find a way to characterize the many informational,..

Visual diplomacy is everyone’s job

A couple of months ago, I found myself in a classroom at the Foreign Service Institute with a dozen other trainees and a yogi. It...