According to a definition provided by author Joseph Nye, “Hard power is push; soft power is pull. Fully defined, soft power is the ability to affect others through the co-optive means of framing the agenda persuading. And eliciting real attraction to obtain preferred outcomes.” With these descriptions, governments are shifting the power from the state
Shamindra Ferdinando, island.lk
image (not from article) from, under the headline:5 great places to eat like a local in Colombo, Sri Lanka
Foreign Ministry strategy
Foreign Minister Tilak Marapana and Foreign Secretary Ravinatha Aryasinha recently dealt with their strategy at a certificate awarding ceremony on January 11, 2019 of the two-week long Public Diplomacy [JB emphasis] and Media Relations training programme, organized by the Ministry for its officials in collaboration with the Sri Lanka Press Institute (SLPI). According to the ministry the project was meant to enhance public diplomacy and media relations skill of the officers of the 2018 intake of the Sri Lanka Foreign Service and some of mid-level officers serving in the Ministry.
Last week, we discussed Marapana’s address at the certificate awarding ceremony.
The ministry, in a statement issued two days after the certificate awarding ceremony quoted Foreign Secretary Aryasinha as having said: “…the Ministry of For..
Libi b’mizrach aval ani b’sof ma’arav. My heart is in the East, but I am at the edge of West.
That line, written hundreds of years ago, is a common sentiment among Israeli Americans like me. Though we physically live in the United States, our hearts, minds and souls are always in Israel. I’ve heard many friends liken that saying to a sense of lost identity, but for me, it’s exactly the opposite. Being an Israeli American and a Jewish American, I feel like I’m part of this amazing global Jewish community, from Berkeley to Jerusalem, connecting me with a network of Jewish thinkers, builders and doers.
And thanks to a Masa Israel Journey program, I’m growing that network by living and working in Israel this year as part of their Israel Government Fellows Program.
Returning to Israel felt like bringing my family’s history full circle. My parents came to Israel in 1991, fleeing persecution in the for..
Successful public diplomacy is based on providing foreign publics what they need, be it information, a vaccination program, or help in securing economic well-being. A good example of working toward the latter can be found in a speech delivered by U.S. Assistant Secretary of State Anne Patterson in Jordan on February 25, during which she
29 Apr 2020 — DFAT
Helping Australian businesses get the most out of our Free Trade Agreements
This article was originally published in November 2018 and updated in April 2020.
By Michael Dean and Angela Rendall, Free Trade Agreement Outreach Section, DFAT
The Free Trade Agreement (FTA) Portal provides easy access to information that helps exporters, importers, customs brokers, freight forwarders and other businesses benefit from Australia’s free trade agreements.
Users of the FTA Portal can, for instance, search for the goods they want to export using keywords, find reduced free trade agreement tariff rates, and learn how to obtain the documents necessary to get tariff reductions.
The FTA Portal also includes guidance and information on selling services to overseas customers, travelling overseas to supply services, and establishing an overseas presence.
Where more than one free trade agreement is available to an exporter or importer, the FTA Portal helps identify which..