• Article 03: Factors Contributing to Rise of New African Public Diplomacy0

    7min Read.

    Understanding the digitization process of diplomacy is important, in order to appreciate how it has evolved and is practised today. It is equally as important to question where diplomacy fits within 21st century politics. This question may appear straightforward, however “diplomacy is experiencing an existential crisis…as a set of processes for managing an increasingly complex policy environment”(Hocking et al, 2012; p10). Pamment identifies three distinct factors that are causing changes in diplomacy; namely, ‘globalisation, technological and geopolitical factors. Pamment’s factors are key in understanding the impetus behind a MFAs adoption of digital technologies for diplomacy.


    Globalisation has affected virtually all aspects of society including diplomacy. It is the “unfolding resolution of the contradiction between ever-expanding capital and its national political and social formations”(McBride and Wiseman, 2000;p9). It has increased a nations responsibi..

  • Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis

    Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis0

    Inside Facebook’s Menlo Park, Calif., headquarters, top executives gathered in the glass-walled conference room of its founder, Mark Zuckerberg. It was September 2017, more than a year after Facebook engineers discovered suspicious Russia-linked activity on its site, an early warning of the Kremlin campaign to disrupt the 2016 American election. Congressional and federal investigators were

  • Technology is Changing Diplomacy

    Technology is Changing Diplomacy0

    The world has changed more rapidly over the last 35 years than over the last 350 years. These changes ultimately permeated the world of diplomacy. Diplomacy originated from the deep belly of darkness we call “the dawn of history,” when the stage was set to forgo unprofitable squabbles over land and commerce. Key components of

  • Abu Dhabi Diplomacy Conference showers wisdom

    Abu Dhabi Diplomacy Conference showers wisdom0

    Under the patronage of Sheikh Abdullah Bin Zayed Al Nahyan, UAE Minister of Foreign Affairs and International Cooperation, the inaugural two-day Abu Dhabi Diplomacy Conference successfully concluded on Thursday. Hosted by the Emirates Diplomatic Academy (EDA), the Conference convened more than 300 thought leaders, international relations specialists, academia and members of the private sector to

  • Modern diplomats must be social media experts, says UAE academy head

    Modern diplomats must be social media experts, says UAE academy head0

    Former UN envoy, Bernardino León, is tasked with training the UAE’s next generation of overseas representatives President Donald Trump has become known for his use of Twitter when conducting international relations with other nations. Evan Vucci / AP Diplomats of the future will need to be experts in international relations on social media, a former UN

  • Article 02- What Is Diplomacy?

    Article 02- What Is Diplomacy?0

    The Term Diplomacy is difficult to define, as there is no universal definition for diplomacy. Broadly speaking It has been defined as “institutionalised communication, among internationally recognised representatives…[who] produce, manage and distribute public goods”(Bjola and Kornprobst, 2013; p4). Alternatively, diplomacy can be defined as “the conduct of human affairs by peaceful means, employing techniques of persuasion and negotiation”(Badie et al, 2011; p1). What is clear is that diplomacy concerns communication between international actors in a networked sphere.

    Moreover, diplomacy is conducted by independent states that enter into dialogue because of domestic policies affecting each other. Eighteenth century philosopher Jacques Rousseau termed this ‘body politic’, whereby a state is “forced to look outside itself in order to know itself”(Watson, 1982; p1). States must therefore constantly be aware of the happenings outside their borders, by engaging in dialogue as “their domes..

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