• How classic propaganda tactics weaponize social media

    How classic propaganda tactics weaponize social media0

    If you participate in social media, you are being spun.  And that’s a problem for government communicators, especially in public diplomacy. LikeWar: The Weaponization of Social Media, published just two months ago, has been termed by Amazon Press as “the best book of 2018”.  The book’s co-authors, noted scholars of 21st century new media Peter W.

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  • Social Listening: A Tool for Public Diplomacy Organizations

    Social Listening: A Tool for Public Diplomacy Organizations0

    The Swedish Institute—a public diplomacy organization working under the Swedish Ministry of Foreign Affairs (MFA)—has worked with digital media tools that monitor social media and other digital conversations about Sweden since 2016. The purpose of what is more commonly referred to as social listening is for organizations to stay updated on relevant discussions, articles and other digital

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  • Article 05: Facebook’s Algorithm Secrets! Kenya’s answer to Fake News?

    Article 05: Facebook’s Algorithm Secrets! Kenya’s answer to Fake News?0

    7min Read

    Facebook is launching a new feature that explains how its algorithms decide what to display in your News Feed.

    You can finally find out why you only see your best friends pictures first or the most popular politician or those glorious food posts on your timeline you scroll through in the middle of the night.

    A new “Why am I seeing this post?” button will indicate what activity influenced Facebook’s algorithms. This is a major break through for digital diplomacy, as this new feature, will help users understands their habits. Which may perhaps make some users more purposeful about what they choose to view on their timelines.

    It is the first time the company has given people access to this insight directly in its app and on the website. What will be interesting to see as the new feature rolls out is whether other social media applications like Instagram, Twitter, YouTube etc… might also be pressurized to install this new feature.

    As Facebook, Twitter, YouTube and others soc..

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