• Selfie Diplomacy in a post-Brexit World

    Selfie Diplomacy in a post-Brexit World0

    In 2015 Dr. Elad Segev and I examined the Selfie Diplomacy of the US State Department. We defined selfie diplomacy as the use of social media sites to proactively manage a nation’s image. In this sense, selfie diplomacy is akin to nation branding campaigns in which a nation’s image can be created, monitored and evaluated so as to enhance a nation’s attractiveness among a foreign audience. Yet selfie diplomacy also differs from nation branding as it overcomes the limitations of traditional branding campaigns.

    The first limitation of nation branding campaigns is their inability to react to changes in the media’s depiction of a given nation. This is because nation branding campaigns consist of pre-authored messages and narratives. Yet political crises, wars, contentious foreign policies and the actions of national leaders can all influence the media’s depiction of a nation rendering its branding activities meaningless. The greater the gap between a nation’s identity claims, and the media..

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  • Can digital diplomacy skills serve as public diplomacy resources? The case of Brexit

    Can digital diplomacy skills serve as public diplomacy resources? The case of Brexit0

    When evaluating the digitalization of public diplomacy, one can segment this process into two stages. The first stage lasted from circa 2007 to 2014. It was during this stage that diplomats and diplomatic institutions began to experiment with digital technologies. In 2007 the Swedish Institute launched one of the world’s first virtual embassies. In 2011 the UK Foreign Secretary held one of the world’s first live Twitter Q&A sessions while in 2012 the White House live tweeted a state visit by British Prime Minister David Cameron. It was during this stage that diplomats sought to leverage digital technologies toward engaging with digital publics and fostering relationships with foreign populations.

    The first stage of public diplomacy’s digitalization came to an abrupt end in 2014 as Russian special forces crossed the border into Eastern Ukraine. The Crimean Crisis was not just a diplomatic crisis that ruptured relations between Western nations and Russia. It was also a digital crisis wh..

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  • State Department establishing new IT governance body

    State Department establishing new IT governance body0

    At the secretary of State’s direction, McGuigan convened a Digital Diplomacy Council that includes all IT leaders and projects throughout the department. It will first address cybersecurity reliability and then enterprise architecture.

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