The White House full force on Twitter

  • 26th January 2014
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The White House full force on Twitter

After the firing of Jofi Joseph, the National Security Council staffer who was fired for criticizing senior Administration officials under the nom de plume @NatSecWonk, the White House has launched a new effort on Twitter, part of a communication strategy focusing on targeted messages on a variety of outlets.

Jennifer Epsetin of Politico reports that “More than a dozen senior-level officials and press staffers have joined Twitter since August — these accounts have names and titles attached and have been verified by Twitter — to promote President Barack Obama’s agenda, respond to policy questions, argue with skeptical journalists and, often, cheer on their favorite sports teams.”

“There was always a desire to engage more on Twitter,” said Matt Lehrich (@Lehrich44), an assistant press secretary who signed up this summer. Economic aides, for instance, had used @WhiteHouse to answer questions, so it was “sort of a natural evolution” for them to get their own accounts.

According to the report, staffers’ accounts have followers numbered in the hundreds or thousands rather than the 4.3 million that follow @WhiteHouse, while the @BarackObama account, run by the pro-Obama nonprofit Organizing for Action, has more than 39 million.

Read the story: http://www.politico.com/story/2013/11/white-house-twitter-99258.html

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