What the “EU Tweets of the Week” teach us about the rewarding effect on social media

  • 27th April 2014
  • 625 Views
What the “EU Tweets of the Week” teach us about the rewarding effect on social media

A couple of weeks ago I had the chance to hear Kasper Peter‘s presentation about the EU Tweets of the Week, a creative product by viEUws, an online media organisation providing an analysis of EU policy developments. I found it very interesting to hear what is behind this product which has gained quite some success in the Eurobubble as you can also see from their increase in Twitter followership in the past 3 months.

Cattura

source: Twittercounter

In my opinion, their success is partly due to their grasp of the “rewarding effect of social media” and because the product goes straight to the point and targets a very specific group of people: professionals in the bubble.

We often discuss about the topic being rewarding on social media. Giving your audience a reason to come back, being engaging, interactive and interested in your content. The EU Tweets of the Week is one of the best example I have seen of the embodiment of this principle. Apart from collecting suggestions under the hashtag #EUtweets, the guys behind the scene are also monitoring the entire Brussels twittersphere and choosing the best comments directly related to the most important events happening each week.

“People are trying to be on the tweets of the week” said Kasper, and I agree with him. I can see a trend in trying to be more breaking news and more engaging on key political issues in the Brussels twittersphere. I can’t say that this is  because of the EU Tweets of the Week but certainly I can see people interested in trying to “make it there.”

I think the same applies to Jimmy Kimmel‘s Celebrities Read Mean Tweets. The rationale behind this is “be mean to celebrities and you might end up in one of the biggest TV shows in America.”

I understand in the (Euro)bubble the rationale is a bit more limited, like “talk cleverly about EU policy making and you might make it to a moderately viewed Vimeo-hosted 3 minutes show targeting exclusively a limited circle of professionals” but hey, that’s actually what all we want in the bubble.

Keep up the good work.

eu-tweets-of-the-week-martin-schulz-trick-euwishlist-oscar-for-italy

About these ads

div { margin-top: 1em; } #google_ads_div_wpcom_below_post_adsafe_ad_container { display: block !important; }
]]>

Please follow and like us:

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

RSS BIDD

  • To harness the AI age, governments must keep these 7 factors in mind 25th September 2020
    Governments should weight AI and data competitiveness as heavily as other economic and social improvements. Factors such as investment in research and tech literacy are key to ensuring competitiveness in the long term. Economic performance, cooperation and productivity are undergoing cataclysmic disruptions. Alongside these changes, data and AI are poised to transform economies and improve […]
  • Windows on History 25th September 2020
    Skip to content Sian MacLeod UK Ambassador to Serbia Part of UK in Serbia 25th September 2020 Belgrade, Serbia Windows on History The British and the Second World War in YugoslaviaThe Second World War finally came to an end just over 75 years ago. The memory of that war becomes more distant with each passing […]

RSS Diplo Portal Belgrade

  • #EUzaTEBE radio vesti – 25.09.2020. 25th September 2020
    EU info centar · #EUzaTEBE radio vesti za 25. septembar 2020.preuzmi (8 MB, mp3, audio/mpeg, 320kbps, 44,1kHz) The post #EUzaTEBE radio vesti – 25.09.2020. appeared first on Diplomatic portal.
  • Egyptian Ambassador to Serbia at the conference “Multilateral Relations and International Security” 25th September 2020
    On September 21, the Ambassador of Egypt in Belgrade, H.E. Amr Aljowaly, gave a speech at a conference entitled “Multilateral Relations and International Security” within the United Nations, the Faculty of Security at the University of Belgrade, and the Institute for International Politics and Economics. anniversary of the founding of the United Nations. Aljowaly presented […]

Catalog of Destroyed and Desecrated Churches in Kosovo ( VIDEO )

How Belgrade based diplomats use Digital Diplomacy and Internet 2016

Diplo Portal Belgrade

Please follow and like us:
Scroll Up
error

Enjoy BIDD? Please spread the word :)