Will the Chinese Communist Party become social media’s ‘most followed’?

  • 3rd September 2014
Will the Chinese Communist Party become social media’s ‘most followed’?


Is the Chinese Communist Party about to become China’s ‘most followed’ poster on the internet?

The ruling party has told all 86.6 million of its members to engage with its first foray into social media with a public account launched this month on massively popular mobile social media platform WeChat, which boasts 438 million monthly active users.

The WeChat account is only updated on working days and so far it has largely served as a portal for news releases. Photo: SCMP Pictures

The account, called “gong chan dang yuan”, or Communist Party member, is managed by the Organisation Department of the party’s highest organ of power, the Central Committee. The department has told all members of the world’s largest political party to follow the account.

“[The account] is a platform to publicise the party’s policies and disseminate party theory … Party organisations must personally teach members and the public to use it,” said an internal party memo sent by the department.

The WeChat account is only updated on working days and so far it has largely served as a portal for news releases. Most of its message feeds are newspaper articles tinged with heavy government agenda and rhetoric.

Public WeChat accounts allow users to subscribe to message feeds, similar to the public pages on Facebook. Businesses, celebrities and news media make up the majority of public accounts on the platform.

This has prompted some to wonder if the party’s account could potentially become the most popular in China – and by some distance. Unlike social media platforms outside the country, such as Twitter and Facebook, WeChat does not publish the number of followers to its accounts. The most popular accounts on the platform however, are estimated to have several million followers.

“With more than 80 million followers it will become a real number one ‘Big V’,” said Zhang Yonghong, a lecturer at Wuhan Institute of Technology, referring to a nickname for verified online celebrities who have a big follower base.

However, even if the party succeeds in cajoling all of its members to follow the account, it will still need a boost from non-members to challenge the most followed posters on the internet.

Shakira tops that list with a stunning 102 million fans on Facebook, thanks to a boost in popularity due to consecutive appearances at Fifa World Cup opening ceremonies in 2010 and earlier this year. The Colombian singer-songwriter leads soccer star Cristiano Ronaldo, rapper Eminem, and pop sensation Rihanna, who all have more than 80 million Facebook fans.



Please follow and like us:

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages


  • The Dos and Don’ts of Digital Diplomacy in the Covid-19 World 26th September 2020
    President Stevo Pendarovski of North Macedonia. The mosaic behind him, by a native artist, is titled “Macedonia: The Land of Light.” It is located in the presidential palace. JOHN PENNEY The first-ever virtual General Assembly session has been full of both challenges and opportunities: the risks of technical problems were high (and some have happened), […]
  • To harness the AI age, governments must keep these 7 factors in mind 25th September 2020
    Governments should weight AI and data competitiveness as heavily as other economic and social improvements. Factors such as investment in research and tech literacy are key to ensuring competitiveness in the long term. Economic performance, cooperation and productivity are undergoing cataclysmic disruptions. Alongside these changes, data and AI are poised to transform economies and improve […]

RSS Diplo Portal Belgrade

  • #EUzaTEBE radio vesti – 25.09.2020. 25th September 2020
    EU info centar · #EUzaTEBE radio vesti za 25. septembar 2020.preuzmi (8 MB, mp3, audio/mpeg, 320kbps, 44,1kHz) The post #EUzaTEBE radio vesti – 25.09.2020. appeared first on Diplomatic portal.
  • Egyptian Ambassador to Serbia at the conference “Multilateral Relations and International Security” 25th September 2020
    On September 21, the Ambassador of Egypt in Belgrade, H.E. Amr Aljowaly, gave a speech at a conference entitled “Multilateral Relations and International Security” within the United Nations, the Faculty of Security at the University of Belgrade, and the Institute for International Politics and Economics. anniversary of the founding of the United Nations. Aljowaly presented […]

Catalog of Destroyed and Desecrated Churches in Kosovo ( VIDEO )

How Belgrade based diplomats use Digital Diplomacy and Internet 2016

Diplo Portal Belgrade

Please follow and like us:
Scroll Up

Enjoy BIDD? Please spread the word :)