Will the Chinese Communist Party become social media’s ‘most followed’?

Will the Chinese Communist Party become social media’s ‘most followed’?

  Officials of the Organisation Department at the launch ceremony. Photo: Xinhua Is the Chinese Communist Party about to become China’s ‘most followed’ poster on the internet? The ruling party has told all 86.6 million of its members to engage with its first foray into social media with a public account launched this month on

 


Is the Chinese Communist Party about to become China’s ‘most followed’ poster on the internet?

The ruling party has told all 86.6 million of its members to engage with its first foray into social media with a public account launched this month on massively popular mobile social media platform WeChat, which boasts 438 million monthly active users.

The WeChat account is only updated on working days and so far it has largely served as a portal for news releases. Photo: SCMP Pictures

The account, called “gong chan dang yuan”, or Communist Party member, is managed by the Organisation Department of the party’s highest organ of power, the Central Committee. The department has told all members of the world’s largest political party to follow the account.

“[The account] is a platform to publicise the party’s policies and disseminate party theory … Party organisations must personally teach members and the public to use it,” said an internal party memo sent by the department.

The WeChat account is only updated on working days and so far it has largely served as a portal for news releases. Most of its message feeds are newspaper articles tinged with heavy government agenda and rhetoric.

Public WeChat accounts allow users to subscribe to message feeds, similar to the public pages on Facebook. Businesses, celebrities and news media make up the majority of public accounts on the platform.

This has prompted some to wonder if the party’s account could potentially become the most popular in China – and by some distance. Unlike social media platforms outside the country, such as Twitter and Facebook, WeChat does not publish the number of followers to its accounts. The most popular accounts on the platform however, are estimated to have several million followers.

“With more than 80 million followers it will become a real number one ‘Big V’,” said Zhang Yonghong, a lecturer at Wuhan Institute of Technology, referring to a nickname for verified online celebrities who have a big follower base.

However, even if the party succeeds in cajoling all of its members to follow the account, it will still need a boost from non-members to challenge the most followed posters on the internet.

Shakira tops that list with a stunning 102 million fans on Facebook, thanks to a boost in popularity due to consecutive appearances at Fifa World Cup opening ceremonies in 2010 and earlier this year. The Colombian singer-songwriter leads soccer star Cristiano Ronaldo, rapper Eminem, and pop sensation Rihanna, who all have more than 80 million Facebook fans.

http://www.scmp.com/news/china-insider/article/1580532/will-chinese-communist-party-become-social-medias-most-followed

 

Please follow and like us:

RSS BIDD

  • The Rising influence of Chinese Social Media 16th Jan 2019
    iir.cz image from article source: flickr.com People Can Say ‘No’: The Rising influence of Chinese Social Media It is worth noting that with the wider use of internet and social media, the social media and its users obtain stronger influence in China, both domestically and internationally. The Chinese social media users, especially the young generation […]
  • Metzgar paper published by USC Center on Public Diplomacy 16th Jan 2019
    mediaschool.indiana.edu Associate professor Emily Metzgar (Maggie Richards | The Media School) A paper by associate professor Emily Metzgar published by the USC Center on Public diplomacy [JB emphasis] analyzes the United States’ seven-decade history of government-sponsored international broadcasting.“Seventy Years of the Smith-Mundt Act and U.S. International Broadcasting: Back to the Future?” finds that while the […]
  • The ‘dark side’ of digital diplomacy: countering disinformation and propaganda 16th Jan 2019
    realinstitutoelcano.org image (not from article) from Corneliu Bjola | Head of the Oxford Digital Diplomacy Research Group (#DigDiploROx) | @CBjola Excerpt: Theme The ‘dark side’ of digital diplomacy, that is, the strategic use of digital technologies as tools to counter disinformation and propaganda by governments and non-state actors has exploded in the recent years thus […]
  • State Department’s Integrated Country Strategy for Greece published 16th Jan 2019
    E.Tsiliopoulos, newgreektv.com uncaptioned image from entry The State Department’s Integrated Country Strategy (ICS) for Greece recognizing the country’s position in the Eastern Mediterranean as being of key importance to US national security and energy priorities. Excerpt: Below is the full report: ... To combat attempts to destabilize the region, Mission Greece will support democratic institutions, […]
  • A Year in Review: Azerbaijan Optimizes Its Balanced Foreign Policy in 2018 16th Jan 2019
    Rahim Rahimov, jamestown.org, January 15, 2019 Image (not from article) fromExcerpt: Russia has pursued its own active official and public diplomacy [JB emphasis] with Azerbaijan. Bilateral relations seem to be warming significantly, with the two countries’ presidents having met six times in 2018, including two official reciprocal visits (see EDM September 18, October 24, 2018). […]

RSS Diplo Portal Belgrade

Most Viewed Posts

  • Twitter Suspends Hamas Accounts (973)
    By ROBERT MACKEYLast Updated, Sunday, Jan. 19 | Several Twitter accounts used by the military wing of Hamas have been suspended by the social network in recent days, angering the Islamist militants and delighting Israel’s military. #Twitter has suspended the official account of #Hamas, a terrorist group that uses social media to threaten #Israel http://t.co/g1UxKc9fpf
  • Brain drain in Serbia today (272)
    How does the Serbian government cope with the problem of brain drain today? The latest OECD publication, SOPEMI 2014 shows that 39 thousand persons emigrated in 2012 from Serbia to OECD countries only. (At the beginning of the global economic and financial crisis, the emigration from Serbia to OECD countries amounted to 27,000 in 2008.)
  • Humanitarian Intervention: Advantages and Disadvantages in East Timor and Kosovo (265)
    Have There Been Occasions on Which the Advantages of Humanitarian Intervention Using Armed Force have Outweighed the Disadvantages? Humanitarian intervention can be defined as the attempts of a foreign state to prevent violations of human rights in another state, often through the use of armed force. The use of armed force to protect human rights,

How Belgrade based diplomats use Digital Diplomacy and Internet 2016

Diplo Portal Belgrade

Please follow and like us:
Scroll Up

Enjoy this blog? Please spread the word :)