10 Tips to improve your Twitter Profile

  • 31st October 2016
  • 431 Views
10 Tips to improve your Twitter Profile

The Twitter profiles of world leaders and governments are seldom innovative, or engaging. Most of them rather blandly declare that “This is the official Twitter account…” of a government/foreign ministry etc. – and this even when the account has been verified by Twitter and proudly displays the blue badge. Interestingly, the most used words on the Twitter bios of world leaders are ‘Official’, ‘Twitter’ and ‘Account’.

Here are 10 tips to help you make the most out of the 160-characters in your Twitter bio and why it pays to improve it.

Get verified
The blue verified badge on Twitter lets people know that an account is authentic and official. Most world leaders and government accounts have now been verified. If you want the blue badge, simply submit a request here.

Twitter Profile of the Foreign Ministry of MoldovaFly the Flag
Twitter profiles now support all emojis. So why not add your country flag behind your Twitter name? The Foreign Ministry of Moldova recently became the first foreign office to fly the flag adding a touch of colour to its profile. The Presidency of Senegal also uses his country’s emoji flag in its Twitter bio. Find emojis that fit your organisation and on personal accounts, you might want to add your hobbies using the sporty emojis.

Twitter profile of the Presidency of SenegalAdd Hashtags
Adding hashtags in a Twitter bio is important as it indicates to your potential followers what topics you are tweeting about as the EU Trade Department has done. Adding hashtags to each topic is also the best way to improve your SEO on Twitter searches for those topics.Twitter Profile of the EU Trade Department

Promote other accounts
If your organization is on Snapchat, add the Snapcode as your profile picture, or, less conspicuous, use the ghost emoji ? to indicate your Snapchat handle.Twitter account of the First Lady

Feature the officer holder
It pays to promote the personal Twitter handle of the office holder (President, or the Minister), in the Twitter bio. We also recommend creating public Twitter lists with all the government accounts and/or all diplomatic missions on Twitter.

Add an email or telephone
Space permitting, you might want to add your organization’s email ?, telephone ☎️ or opening times ? preceded by the relevant emoji.

Open Direct Messages
It makes sense to allow any Twitter user to send you Direct Messages. Anyone can send a direct message to Bolivia’s President Evo Morales, whether he replies is another question. Don’t worry about receiving an avalanche of DMs. Direct message spam has been significantly reduced over the past years.Twitter Profile of the President of Bolivia

Add your National Day
Governments and foreign ministries should consider adding their national holiday as their official birthday on the profile. On the national day, balloons will fly across your profile to celebrate.

Add Vine and Periscope
You can also feature your Vine and Periscope accounts on your profile. While Vine is a niche video network, it may be useful to set up a Periscope channel, which allows you to go live at the click of a button.

Create Moments
For conferences and specific topics, it is useful to create collections of tweets using Twitter’s new Moments feature which are optimized for mobile viewing and which will be displayed on your public Twitter profile.

Need help to improve your Twitter game? Contact Matthias Lüfkens @Luefkens

Please follow and like us:

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

RSS BIDD

  • Kako je Fejsbuk u Srbiji počeo borbu protiv lažnih vesti 7th August 2020
    Dok jedni smatraju da su društvene mreže jedina slobodna platforma koja podržava slobodu izražavanja, drugi kažu da one predstavljaju oružje za prljavu borbu lažima sa neistomišljenicima. Nedavno je kompanija Fejsbuk u Srbiji objavila rat lažnim vestima, uz pomoć AFP-a i Istinomera. Novinarke Frans presa Katarina Subašić i Marion Dotri tokom jula otkrile su 13 lažnih […]
  • COVID-19 vaccine developed in Austria – produced in Scotland 5th August 2020
    Skip to content Leigh Turner Ambassador to Austria and UK Permanent Representative to the United Nations and other International Organisations in Vienna Part of UK in Austria 5th August 2020 Vienna, Austria COVID-19 vaccine developed in Austria – produced in Scotland “When we started to develop our vaccine candidate we needed to push; now there […]

RSS Diplo Portal Belgrade

  • Stipendije Marija Kiri – Korak ka naučnim uspesima 10th August 2020
    Evropska komisija omogućava istraživačima iz celog sveta da 2020. iskoriste na najbolji način, da steknu naučnu i finansijsku nezavisnost da naprave veliki korak za sebe i doprinesu povećanju naučno istraživačkog fonda znanja. U okviru Programa Marie Skłodovska-Curie (MSCA) objavljena su dva poziva za podršku istraživačima u svim fazama karijere, bez obzira na starosnu dob i […]
  • Дань памяти: глава Россотрудничества Евгений Примаков возложил цветы к монументам воинской славы в Орле 10th August 2020
    В 77-летнюю годовщину освобождения Орла от немецко-фашистских захватчиков руководитель Россотрудничества Евгений Примаков и руководство областных и муниципальных властей возложили цветы к монументам воинской славы в Сквере Танкистов. Участники мемориальной церемонии почтили память советских солдат, отдавших жизнь за Отечество в годы Великой Отечественной войны. В 1943 году в честь освобожденных Орла и Белгорода в Москве был […]

Catalog of Destroyed and Desecrated Churches in Kosovo ( VIDEO )

How Belgrade based diplomats use Digital Diplomacy and Internet 2016

Diplo Portal Belgrade

Please follow and like us:
Scroll Up
error

Enjoy BIDD? Please spread the word :)