Article 01: An Introduction to Digital Diplomacy

Article 01: An Introduction to Digital Diplomacy

So what exactly is Digital diplomacy?
Digital Diplomacy is the use of digital tools by diplomats and by MFA’s (Ministry of foreign affairs) as a new method to conduct their public diplomacy. Digital diplomacy entails the use of digital tools such as social networking; Twitter, Facebook, Instagram, Google + and many other various social networking sites (SNS). The move for MFA’s to adopt digital tools happened when digital technologies began to penetrate every aspect of modern day life which of course impacted the political and diplomatic arena. The digital age saw people shift to online platforms as modes of interaction. The traditional forms of how politics was conducted is changing, and Western and European countries moved a huge proportion of their services online. This is when diplomats and MFA’s realized that they needed to interact with foreign publics as well as interact with their own nationals and the diaspora.

Former Mexican Ambassador to the USA, Arturo Sarukhan is said to..

So what exactly is Digital diplomacy?

Digital Diplomacy is the use of digital tools by diplomats and by MFA’s (Ministry of foreign affairs) as a new method to conduct their public diplomacy. Digital diplomacy entails the use of digital tools such as social networking; Twitter, Facebook, Instagram, Google + and many other various social networking sites (SNS). The move for MFA’s to adopt digital tools happened when digital technologies began to penetrate every aspect of modern day life which of course impacted the political and diplomatic arena. The digital age saw people shift to online platforms as modes of interaction. The traditional forms of how politics was conducted is changing, and Western and European countries moved a huge proportion of their services online. This is when diplomats and MFA’s realized that they needed to interact with foreign publics as well as interact with their own nationals and the diaspora.

Former Mexican Ambassador to the USA, Arturo Sarukhan is said to be the pioneer of digital diplomacy being the first diplomat to tweet in 2009. So much so that in fact he has nicknamed himself the ‘pioneer’ of digital diplomacy in his twitter bio. Sarukhan used ‘Twitter’ diplomacy or better known as ‘Twiplomacy’ as a tool to conduct public diplomacy. He is quoted in an article saying that “Public diplomacy is about engaging and about winning hearts and minds”. Essentially telling us, that digital diplomacy is a tool that is used to influence foreign publics to advance a countries foreign policy objectives.

Today social media is not an afterthought but in fact the go to tool for diplomats, world leaders and governments globally. Used as a tool for global audiences to access the latest news and official statements for a particular country. Twitter is a perfect example of a social networking site where audiences flock to their newsfeeds for breaking constant news and statements on the happenings around the global right from their fingertips of their smartphones. Long gone are the day’s governments and diplomats sent out traditional messages and news which are usually hours or days old, today a simple tweet or Facebook post is the order of the day. For governments and diplomats, social media platforms allow for unconditional communication and have become a communicators most powerful tool. Allowing these entities to constantly relay information from anywhere, at any time. We live in a 24-hour news cycle continent where every second there is new information on our social networking sites.

Further reading on The first diplomat to tweet: https://www.pri.org/stories/2014-12-11/worlds-first-digital-diplomat-says-twitter-unrivaled-tool-foreign-policy

Tweet Us at @DiplomacyKenya

Email:diplomacykenya@gmail.com

Original Article

Please follow and like us:

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

RSS BIDD

  • Astroturfing i botovi fenomeni na internetu širom sveta 18th April 2019
    “Poredeći naš slučaj sa zemljama u okruženju, možemo se „pohvaliti“ najrazvijenijom botovskom strukturom, i modus operandi naših botova ne nazire se u regionu ni u tragovima. Takođe, moramo biti prezicni i napomenuti da kada kažemo bot u Srbiji, pre svega mislimo na ljude uposlene od strane SNS-a. Iako i druge političke opcije imaju svoje vatrene […]
  • DFAT ‘struggling’ with digital diplomacy, former ambassador to Israel Dave Sharma says 17th April 2019
    Australia’s former ambassador to Israel has warned his old department that it risks irrelevance unless it overhauls its digital diplomacy and reporting. Key points: DFAT has ramped up its online presence and runs 249 active social media accounts But Dave Sharma suggests much of the material is formulaic and anaemic Australia’s former ambassador to Israel […]

RSS Diplo Portal Belgrade

  • Journées Molière – rencontres littéraires 18th April 2019
    L’Institut français organise chaque printemps les Journées Molières, rencontres consacrées à la littérature contemporaine francophone. Cette 11ème édition met en valeur la beauté de la musique des mots, la force de l’expression romanesque, l’univers de la bande dessinée. Choix Goncourt de la Serbie Les étudiants de Belgrade, Kragujevac, Niš et Novi Sad choisissent, sous le […]
  • Le consentement meurtrier 18th April 2019
    Entretien sur l’essai de Marc Crépon Le Consentement meurtrier interroge au plus profond les racines de la violence. Celle-ci ne se résume pas à son exercice dans certains cas extrêmes : meurtres ou guerres. Elle a pour origine ce qui en chacun de nous déjà commence à pervertir le lien nécessaire entre l’éthique et les […]

Catalog of Destroyed and Desecrated Churches in Kosovo ( VIDEO )

Most Viewed Posts

  • Twitter Suspends Hamas Accounts
    By ROBERT MACKEYLast Updated, Sunday, Jan. 19 | Several Twitter accounts used by the military wing of Hamas have been suspended by the social network in recent days, angering the Islamist militants and delighting Israel’s military. #Twitter has suspended the official account of #Hamas, a terrorist group that uses social media to threaten #Israel http://t.co/g1UxKc9fpf
  • Brain drain in Serbia today
    How does the Serbian government cope with the problem of brain drain today? The latest OECD publication, SOPEMI 2014 shows that 39 thousand persons emigrated in 2012 from Serbia to OECD countries only. (At the beginning of the global economic and financial crisis, the emigration from Serbia to OECD countries amounted to 27,000 in 2008.)

How Belgrade based diplomats use Digital Diplomacy and Internet 2016

Diplo Portal Belgrade

Please follow and like us:
Scroll Up
WP Twitter Auto Publish Powered By : XYZScripts.com

Enjoy this blog? Please spread the word :)