Joseh S. Nye, May 6, 2019, Project Syndicate; original article contains links
Nye image (not from article) from
Many in the current US administration argue that soft power does not matter much; countries cooperate out of self-interest. But this misses a crucial point: cooperation is a matter of degree, and the degree is affected by attraction or repulsion, not just weapons and sanctions.
CAMBRIDGE – US President Donald Trump’s administration has shown little interest in public diplomacy [JB emphasis]. And yet public diplomacy – a government’s efforts to communicate directly with other countries’ publics – is one of the key instruments policymakers use to generate soft power, and the current information revolution makes such instruments more important than ever.
Opinion polls and the Portland Soft Power 30 index show that American soft power has declined since the beginning of Trump’s term. Tweets can help to set the global agenda, but they do not produce soft power if they are not attr..
William Ogborn [JB see], Strategic Communications and Public Diplomacy [JB emphasis] Expert, On to discuss Venezuela and Iran.
Steve Dale, Certified Animal Behavior Consultant, On to discuss pet spay and neuter month.
And … Your thoughts on a potential deal to avoid another government shutdown.
Have you heard the one about the American ambassador with his own reality show? While we here stateside don’t know much about our diplomat in Denmark, Rufus Gifford, most Danes are on a first-name basis with the affable 41-year-old with leading-man looks, thanks to Jeg er ambassadøren fra Amerika—or The American Ambassador. Gifford’s reality show—whichRead more
Public Diplomacy PlannerApplied Memetics LLC
Tampa FL1 day ago: Applied Memetics LLC
Job DescriptionApplied Memetics is seeking one (1) Public Diplomacy [JB emphasis] Planner. A current, valid Top Secret clearance with periodic review within the last 5 years / eligible for SCI is required.
+ Identifies audiences to affect and develop the communication methods, themes, and messages to communicate through key communicators, executive outreach, liaison, media engagement and the Interagency.
+ Synchronizes communication activities with the Joint Staff, subordinate organizations, and the interagency. Advises and support on selection and posting of translated USCENTCOM articles on Arabic blog sites and identify methods and messaging to affect desired audiences in the AOR.
+ Analyzes regional media tone and determination of methods to deliver counter adversary messaging.
+ Provides onsite support on the production of Opinion Editorials for publication and the provision of COMCAM i..
Are you effectively measuring your digital efforts? By what means are you claiming success? These are just a few of questions that frequent the minds of most digital departments of commercial brands and advertising agencies, but seem to arise even more often for those involved on the digital side of national and international policy; anRead more