Navigating the Web of Public Diplomacy

  • 9th July 2019
  • 238 Views
Navigating the Web of Public Diplomacy

Navigating the Web of Public Diplomacy

Oct 2, 2018

Public diplomacy is the focus of the latest edition of The Hague Journal of Diplomacy, a leading research journal on diplomatic studies. The plethora of topics covered includes PD in the military, PD’s impact on food regulations in Mexico and on the crisis in Ukraine, the significance of reputation to diplomatic practice and more.

One article by Andreas Pacher, “Strategic Publics in Public Diplomacy: A Typology and a Heuristic Device for Multiple Publics,” addresses an important pillar of PD: publics, and the strategies for engaging with them. By defining the range of strategic publics targeted by diplomats, Pacher proposes terminology for six ideal types. Additionally, Pacher provides a device to guide analyses of PD strategy, emphasizing relationships between public diplomats and governments, immediate strategic publics and mass publics.

Explaining the rationale behind his proposed six types of publics, Pacher notes, “these dimensions significantly broaden the continua of strategic publics, so that it includes actors about whose role public diplomats and scholars have hitherto been uncertain or even blind: official governmental publics; domestic constituencies; and weaker or remote populations.” He adds that these tools “can enhance our understandings of strategic publics and their relationships to public diplomats, but also the grounds on which the targets are chosen, and the consequences of each type of choice.”

Add Pacher’s piece to your reading list by finding the full text here.

Read all six articles featured in this public diplomacy-themed issue of The Hague Journal of Diplomacy here.

 

Original Article

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

RSS BIDD

  • Using Simple Diplomacy Tricks to Better Deal With Stressful Situations 19th February 2020
    Life can throw unexpected curveballs at us sometimes, and for those of us who are impulsive, it can make handling them a bit harder. Resolving arising problems and avoiding conflict can be a difficult task for anyone, as keeping calm in stressful situations can go against our nature. This is why the art of diplomacy […]
  • Digitale Diplomatie: Europäisches Netzwerk startet 15th February 2020
    Weil inzwischen viele europäische Staaten Diplomaten damit beauftragten, die digitale Transformation auch außenpolitisch zu gestalten, soll auf europäischer Ebene jetzt ein Netzwerk eingesetzt werden. Seit 2018 hat Deutschland einen Digitalbotschafter im Auswärtigen Amt. Er soll Deutschlands Interessen in den Digital-Hubs der Welt vertreten, die digitale Transformation im Auswärtigen Amt selbst vorantreiben und Deutschland in wichtigen […]

RSS Diplo Portal Belgrade

Catalog of Destroyed and Desecrated Churches in Kosovo ( VIDEO )

How Belgrade based diplomats use Digital Diplomacy and Internet 2016

Diplo Portal Belgrade

Scroll Up