What conditions make Facebook a productive digital diplomacy tool? In a new article published in The Hague Journal of Diplomacy, CPD Contributing Scholar Dr. Damien Spry examines how ministries of foreign affairs have used Facebook to connect with audiences in several locations across Asia-Pacific.
Specifically, Spry takes a look at the environmental, institutional, algorithmic and audience factors behind the use of Facebook for digital diplomacy. He finds that the institutional factors that compel ministries to post certain types of content do not always match the audience factors that drive engagement on the platform.
For public diplomats seeking to craft meaningful engagement, considering what is immediately useful or emotionally resonant to target audiences may be what is needed to make Facebook an important diplomacy tool. Spry writes:
“MFAs can, therefore, unburden themselves from unrealistic expectations that Facebook can be a forum for..READ MORE
Ambasciata d’Italia a Belgrado. La regina delle Ambasciate (Tipografia Gama, Belgrado, 2016, pp. 73). E’ un libro fotografico che celebra i novanta anni dalla costruzione dell’edificio (1926 – 2016), proponendosi di valorizzare la storia dei rapporti tra i due Paesi, attraverso l’illustrazione di un luogo e della sua vita, della relazione tra valori simbolici e attività funzionali dentro e fuori dell’edificio che ha segnato la presenza italiana in Serbia.READ MORE
The advent of social media in the early 2000s has been nothing of a fascinating gamechanger. It not only helped commoners connect with the world but notably acted as a catalyst to express their views in an amplified manner. In a similar fashion, governments around the globe gradually adopted such means to promote their politicalREAD MORE
Indeed, actions might speak louder than words; however, the fact is, Twitter has managed to invalidate this proverb. Words alone could be influential in enhancing one’s popularity and shaping public perception, and it has been proven by Twitter that seems to have commonly been leveraged by many political leaders and figures to carry out digitalREAD MORE
Skip to content Rachel Galloway
Guest blogger for UK in North Macedonia
Part of UK in North Macedonia
15th October 2019 Skopje, North Macedonia
Bitola Babam Bitola In pursuing my goal of visiting local cities and exploring local communities, last week my destination was Bitola city. While on the road, I was excited to learn a few words and expressions in the local dialect as I had heard so much about its uniqueness. Fortunately, my first attempts were mostly well received by the local people and the twitter community.
My first visit was at “Todor Angelevski” primary school. I was privileged tobe warmly welcomed by the pupils at the school’s entrance and witness their dancing skills. The class work was extremely interesting particularly seeing the youngest children expressing emotions using their coding skills developed as part of our 21st Century Schools project.
The main reasons why this month we choose to visit Bitola, was the official opening of the small group ..READ MORE
Skip to content Stephen Brennan
Consul, Science and Innovation, Shanghai
Part of Global Science and Innovation Network
14th October 2019 Shanghai, China
The Bear and The Catapult OK, now I’ve got your attention I should point out that the headline refers to Sir Michael Bear, former Lord Mayor of London and senior advisor to the Connected Places Catapult.
Sir Michael was joined by Connected Places Catapult chief executive Nicola Yates OBE, and 5 UK SMEs on a recent mission to China, which was supported by the Science and Innovation Network (SIN).
The theme of the mission was “Connected Places”, which covers “connected” technologies in areas such as transport, infrastructure and sensing. The five companies that took part in the mission all provide innovative products aligned to this theme.”
So what types of technology and companies are involved with Connected Places? Below is a brief synopsis of each company and what they do.
ELAD Network – ELAD Network is a Blockchain based estate agen..