We have asked several unfamiliar ministries to answer some questions about their #DigitalDiplomacy. Here’s a guest post from a Foreign Ministry of Iceland. The year is 2013, it’s early open and we during a Ministry of Foreign Affairs are about to acquire Carl Bildt to Iceland. Our Foreign Minister has bought him a normal Icelandic
We have asked several unfamiliar ministries to answer some questions about their #DigitalDiplomacy. Here’s a guest post from a Foreign Ministry of Iceland.
The year is 2013, it’s early open and we during a Ministry of Foreign Affairs are about to acquire Carl Bildt to Iceland. Our Foreign Minister has bought him a normal Icelandic nap sweater and a lot of suspicion has left into anticipating a right fit, a right colours and a right pattern. We take a nap sweaters unequivocally seriously.
But we had not given his practical acquire as many of a thought, even yet he was a tactful Twitter celebrity, as he was one of a initial ones to truly acquire a middle when it came to discourse between general actors. We had not stepped into a Twitterworld, gripping ourselves bustling instead with gripping afloat on Iceland’s elite amicable medium, Facebook. But when Bildt tweeted from a plane, observant he was looking brazen to his revisit to Iceland, we thought; this is a best possibility we get to take off on Twitter with a bang. So off we went, yet unequivocally seeking anyone for permission. We were airborne! With substantial some-more bid put into scheming a sweater than into a advance into Twittersphere, yet hey, we customarily unequivocally learn by doing!
— MFA Iceland (@MFAIceland) 19 Mar 2013
Fast brazen to 2016. By now we trust we are doing a flattering good pursuit during tweeting. Being a little state, with customarily about 330,000 inhabitants, we are never going to be contenders in a many followed difficulty or a ones with a many rendezvous in a Twiplomacy study. That’s ok though, we’ve come to terms with a size. But that doesn’t meant that we are not playing. We customarily have to be artistic and work with what we have. For a final few studies we have scored high when it comes to mutual connectors and been in a tip 10 of a best-connected universe leaders.
94% of a assembly on Twitter is formed outward Iceland and therefore a tweets are mostly in English. Twitter is therefore a elite amicable media height when we need to get a summary opposite borders.
The ability to bond with other Ministries, Ministers and general organisations directly (and openly) is something that we, again being little and little and all that, acquire severely and will continue to use in all a communication and information associated work.
And it’s flattering fun, right.
The Ministry of Foreign Affairs non-stop a Facebook page behind in 2010 and a reason behind that still rings loyal today, we need to be benefaction where a review is holding place. Iceland has one of a top ratings worldwide when in comes to commission of a race that is on Facebook. According to Gallup Iceland, a series was a whopping 89% for those 18 years and older. So, if we wish to pronounce to a home audience, we know where to find them.
Facebook is a spine of a amicable media overdo in Iceland and we now have dual MFA pages, one in Icelandic and a other in English, and in further all yet one of a tactful missions now use Facebook as a means to bond with people, home and away. It has also proven a ideal middle to strech a diaspora and those travelling, both with slight information per consular services and generally in times of crisis.
Here during a mothership we acquire a event to uncover a side to us that is opposite from a perspective people get from a normal media, or, if I’m being honest, to finally uncover A side. We who live and breathe in a universe of tact know how surreptitious a operations have been in a past. We are some-more than press releases, shared agreements and trade discussions, critical as they competence be. We can now, interjection to amicable media, uncover a some-more personal angle of what we do, a behind a fate perspective and little things that we, like any other workplace, enjoy. It gives a establishment a tellurian touch, and in a experience, that agrees with a audience.
Social media has remade how we work in times of crisis. It is by distant a many profitable apparatus when it comes to both locating and communicating with a adults who find themselves in a predicament abroad, and with their desired ones during home.
Recent militant attacks in Brussels are a good example. A lot of Icelanders work in a European Quarter where a second explosve exploded. What customarily happens in situations like that is that a mobile complement crashes and it is unfit for people to strech their friends and family to let them know that they are possibly protected or in need of help. Before amicable media, we would set adult call centres here in a Ministry of Foreign Affairs for people that can’t strech their desired ones. We register any chairman that is unaccounted for and afterwards we try to locate him or her. Now, we are looking during a unequivocally opposite landscape. 3G and Wi-Fi are customarily operative so people can let others know on amicable media that they are ok. And while a phone call is customarily between dual persons, a Facebook post is there for all your friends to see.
Facebook Safety Check is a good further and has proven unequivocally useful in a puncture situations. But does that meant that we turn irrelevant? Not during all. We still have a outrageous information purpose to play, and again, amicable media is your friend. Through a amicable media channels and those of a Minister and a Embassy in Brussels we were means to promulgate to a incomparable assembly in genuine time per puncture responses, reserve measures and transportation. We saw aloft numbers in rendezvous and strech than customarily and a Embassy gained a substantial volume of followers. So people were indeed entrance directly to us per central information on what was function in Brussels and what to do. And we were relieved that we were present, to both speak and to listen.
We are happy that we took a jump a few years behind into amicable media world. It has given us a possibility to listen, to step in a discussion, to answer and explain, all from how to leave a nation during polite unrest, to explaining because we are progressing a tactful use in a initial place (have we guys never listened of Skype?)
And for Carl Bildt? He’s still following us. Are you?