The universe, as we now know, began with a bang. A big bang to be precise. A cataclysmic and cosmic explosion that at once gave birth to more than 120 billion galaxies. Digital diplomacy also began with a bang, or a momentous event that instigated a global change in the practice of diplomacy. This event, according to many scholars, was Sweden’s 2008 decision to launch a digital Embassy on the virtual world of Second Life. While it is true that the telegraph, fax and email all predate Sweden’s digital Embassy, and while all these technologies are digital, none of them ushered the current age of digital diplomacy.
In retrospect, Sweden’s digital Embassy foretold how this digital age would evolve. First, Sweden never intended for its digital Embassy to replace its physical posts. Rather, the Embassy on Second Life would be used to augment Sweden’s diplomatic efforts by creating the world’s first, global Embassy accessible to anyone with an internet connection. Second, Sweden’s Embassy us..