BIDD

Based in Chennai, one of Indias cultural capitals, the Center for Soft Power (CSP) is an India Foundation institute that studies and researches Indian soft power, mapping along the way the wide diversity of cultural forms present in the country. Lately, the Center has embarked on a unique project titled Chennai Soft Power 30, which seeks to document and interview 30 of Chennai's most internationally recognized performing artists in the fields of music and dance. The videos below look at the journey of some of Chennai's top-performers and explain how they have spread Indian culture globally through their art. This video features an interview with dance couple Renjith and Vijna who have toured the world performing Indian folk dances. The original video can be found on the Center for Soft Power's Youtube channel here. This one features an interview with Grammy nominated bamboo flute maestro Shashank Subramanyam, who has col..

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The official voice of China’s foreign ministry has made its debut on Weibo, one of the country’s biggest social media platforms, as it tries to better connect with younger Chinese, 10 years after the microblogging site first began operations.