Soumya Bhowmick, orfonline.org
According to a report, ‘The Soft Power 30’ (2018) by Portland, Facebook and USC Centre for Public Diplomacy [JB emphasis], a soft power index was devised for various nations based on six major verticals of Education, Government, Culture, Digital, Engagement and Enterprise. Neither does India and China feature in the top performers for such indices nor does it show any significant improvement in rankings over the years. This calls for a collaborative structural transformation for developing and using soft power in both the nations. Such an agenda can be fueled by the fact that the recent propaganda of core social values in China such as prosperity, democracy, civility, harmony, etc. are very dear to the people of India and further interactions will foster societal and economic convergence. ..