Full-frontal campaign sees government ads popping up on porn website

  • 14th June 2014
  • 740 Views
Full-frontal campaign sees government ads popping up on porn website

OPTION_1_NAVY_INTERNATIONAL_QLD_COA_An advertising placement company has apologised to the Queensland government for running taxpayer-funded ads on a porn website featuring nude images of male models and prominent Australian actors.

A “Strong Choices” ad spruiking the need for debt reduction was placed next to a full-frontal image of a naked American male model.

Another advertisement from the state government’s $6m campaign ran next to a nude image of actor Stephen Curry in the TV miniseries Changi.

The Queensland government ad, asking the public if they would prefer asset sales or service cuts, appeared on a web page titled: “Yes, I’m Circumcised.”

The state government had hired advertising placement group MediaCom, which in turn contracted digital media group Exponential Interactive to place the ads.

Exponential’s sales director for Queensland and New South Wales, Sam Moles, has written to the Queensland government apologising for the error, which resulted in the ads being placed on WordPress open-source porn and anti-immigration sites.

“Exponential unreservedly apologise to the Queensland government for the errors made and grief incurred with the current choices campaign,” a letter obtained by AAP says.

It says the WordPress site was wrongly classified, adding Exponential had made a “human mistake” rather than lacking the right technology.

“We have taken immediate action by switching off all delivery to the site until further notice and discussion with the publisher takes place,” the letter says.

The government ads, asking the public how they would trim the state’s $80bn debt, appeared when the site was accessed on a smartphone.

Exponential said an “experienced media team” vetted where ads ran.

Please follow and like us:

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

RSS BIDD

  • US soft power 22nd September 2020
    Some two decades after 9/11, November’s U.S. presidential election sees two very different visions for the “war on terror.” While terrorism is not the issue it was in 2001, it still has significant potential to influence the campaign in the next two months. The continued scope for politicization of this topic came only when one […]
  • Israel and its Image After the 1967 War 21st September 2020
    Even as Israel preserves the geo-strategic strengths of its gains from the Six Day War, the Arabs are disempowered in this Arab-Israeli conflict and the Palestinians are dis-enfranchised, like never before The post Israel and its Image After the 1967 War appeared on BIDD.

RSS Diplo Portal Belgrade

  • US soft power 22nd September 2020
    Some two decades after 9/11, November’s U.S. presidential election sees two very different visions for the “war on terror.” While terrorism is not the issue it was in 2001, it still has significant potential to influence the campaign in the next two months. The continued scope for politicization of this topic came only when one […]
  • Asertivnost – majka dobre komunikacije 22nd September 2020
    Mladi često imaju dileme kako da izraze svoje želje, osećanja i potrebe, da li je u redu što su nešto rekli ili uradili, kako će ih društvo oceniti, kako da steknu samopouzdanje, šta da urade kada naprave grešku, a kako pravilno da se postave kada dobiju pohvalu ili kompliment. Odgovore na ova i druga važna […]

Catalog of Destroyed and Desecrated Churches in Kosovo ( VIDEO )

How Belgrade based diplomats use Digital Diplomacy and Internet 2016

Diplo Portal Belgrade

Please follow and like us:
Scroll Up
error

Enjoy BIDD? Please spread the word :)