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Twitter is not only the fastest growing form of social media around, but also a veritable initiation to digital diplomacy for most ambassadors around the globe. Indeed, 140 characters have changed the way we see the world. It has changed how foreign policy is shaped to better respond to new international challenges. In ancient Rome,Read more
Maria Anna Rowena Luz G. Layador and Darlene V. Estrada, fsi.gov.ph [Foreign Service Institute]
image from entry
The Philippine Chairmanship of ASEAN in 2017 is an opportune time to revive the National Branding Council proposal made by the Management Association of the Philippines (MAP) in 20121 to build the international image and reputation of the country.
Nation Branding is an important tool in managing a country’s identity across the globe2 forming part of public diplomacy [JB emphasis] (PD). PD covers aspects such as inducing appeal by influencing public opinion using information, education and culture. This has long been strategically employed by the Department of Foreign Affairs (DFA). Nation branding, on the other hand, is a related concept but not new to Philippine government agencies such as the Department of Tourism and the Department of Trade and Industry. Nation branding, however, entails knowing the country—its people, products, and how it is perceived by other publics.
France Regains #1 Spot: The 2019 Soft Power 30
Oct 24, 2019
France tops the rankings of the newly released 2019 Soft Power 30 index and report, released jointly by strategic communications consultancy Portland Communications, Facebook and CPD.
“France reclaims its top spot after a mixed year for the French government,” reads the report. “[Macron] doubtless been strengthened by an economy growing at a faster clip than most large, developed countries.”
The Soft Power 30 methodology considers the following factors when ranking a country's soft power strength: enterprise, culture, digital, government, engagement and education. The release is accompanied by a report that includes dozens of essays by leading experts in soft power, nation branding, global communications and beyond.
Now analyzing countries' performance during 2018, the index has seen the U.S. dropping annually in the rankings since the 2015 analysis, when the U.S. placed first. Here's a glance at the top..Read more
Šta je javna diplomatija Srbije? Trebalo bi da bude mnogo više od folklora. I može biti jeftina. Zašto Vlada Srbije ne održava svoj Tviter nalog? Digitalna diplomatija ne košta gotovo ništa, a može doneti višestruku korist. Pogledajte Tviter nalog Vlade Hrvatske koji ima preko 35.000 pratilaca u poređenju sa nalogom naše Vlade i jedva prekoRead more