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Tweet, Then Delete: Obama and Rouhani’s Diplomacy Takes to Twitter

Oct 01, 2013 Written by  Marc Sabbagh, Guest Contributor

A phone call between President Obama and Iranian President Hassan Rouhani? Talk about 20th century!

More fascinating is what happened once the phone call, which focused on cooperating to solve Iran’s nuclear issue and other regional matters, ended. As soon as President Rouhani hung up his phone after speaking to President Obama, a tweet was sent out from Rouhani’s semi-official Twitter account (managed by staff members although the President is said to tweet from it himself occasionally) saying he had spoken to the American president. The tweet, later deleted for unknown reasons, read: “Phone conversation between @HassanRouhani and @BarackObama.”

Minutes later, President Obama also announced he had spoken to Rouhani, before starting a press conference at the White House on the looming government shutdown. Meanwhile, Rouhani continued to tweet several insights into the conversation, which National Security Advisor Susan Rice later said was initiated by Rouhani’s team before the delegation left New York for Tehran.

According to the tweets, which were also later deleted, Obama ended the conversation by saying “Khodahafez,” a Farsi expression that literally means “God be with you” and is used to say goodbye. Rouhani said, “Have a nice day.”

One tweet said President Obama apologized for the “[horrendous] New York traffic,” brackets included. It is unclear if Obama actually said “horrendous” during the phone call, if it was a rough translation, or if Rouhani’s team had some fun while sharing the incredible conversation to the world.

Hours later, the State Department followed President Rouhani and Iran’s Foreign Minister Javad Zarif on Twitter, the White House retweeted one of Rouhani’s tweets that showed the Iranian president getting on his plane, and Rouhani’s account retweeted a tweet directly sent out by Secretary John Kerry (signed –JK) in which he hailed “#progress” and “good first steps w/ #Iran.” What is going on in the Twitter-sphere, and does it actually matter when it comes to making a nuclear deal?

A White House official said on Friday, “We did watch President Rouhani’s Twitter feed, and frankly we’ve watched him use social media to communicate over the last several weeks…We’ll continue to watch his Twitter feed.”

Twitter’s CEO Dick Costolo tweeted out on Friday: “I feel like I’m witnessing a tectonic shift in the geo-political landscape reading @HassanRouhani tweets. Fascinating.”

Clearly, there is some importance to what’s taking place on Twitter. Rouhani’s team found reason in deleting the tweets on the conversation details, but it is unclear why—maybe in fear of the United States’ reaction, or Ayatollah Khamenei’s and Iranian citizens. Screenshots of the tweets, however, are still circulating and making their way onto television screens across the world. Rouhani’s overtures on Twitter appear to be meant mainly for a Western audience.

At the same time, just as phone calls could mean nothing on the diplomatic front and the Obama-Rouhani exchange might be played down in a few months by both sides if nothing materializes in nuclear negotiations, the recent Twitter diplomacy developments may prove to be inconsequential.

Friday’s 140 character exchanges from all sides raise new questions on how world leaders conduct diplomacy, and show that this new front can turn out to be a positive driver for foreign policy—or an inhibitor.

Would the State Department unfollow President Rouhani and Foreign Minister Zarif if relations go stale in the next few months? Did Rouhani beat Obama to the punch by announcing the phone call and sharing details before the Obama administration could shape a narrative that might have been more cautious? What does it mean when many Iranians cannot see what is being shared on Twitter by their own president?

What is the significance of Rouhani’s Twitter page not being “verified”—meaning it is not necessarily endorsed by the president himself? Will the recent Twitter exchanges pressure Rouhani to lift social media restrictions in Iran, especially after a “glitch” on September 16th that opened up Facebook and Twitter briefly? Will a “follow” on Twitter one day indicate a positive diplomatic development like a phone call did today?

This new terrain of social media has added an unpredictability to foreign policy and international diplomacy, and past indicators show it is difficult to “Ctrl+Alt+Del” foreign policy in the internet age. The recent events between the U.S. and Iran on Twitter will prove no different.

This week, President Obama failed to get a handshake with Rouhani at the United Nations General Assembly, but then managed to get a brief phone call with the Iranian leader. Maybe one day we will be asking what it will take to get a Twitter “follow back.”

Marc Sabbagh is a virtual program coordinator for the US embassies in Armenia and Azerbaijan and a graduate student at the Johns Hopkins School of Advanced International Studies in Washington, DC specializing in Middle East Studies.

http://www.diplomaticourier.com/news/topics/diplomacy/1819-tweet-then-delete-obama-and-rouhani-s-diplomacy-takes-to-twitter

Diplomacy in the cloud Matthew Barzun

Last week I took part in a lively debate at Wilton Park, a forum for exchange and dialogue on global issues established at the end of World War II. It was part of a three-day conference on “soft power,” the term coined by American political scientist Joseph Nye in 1990 to describe the ability to influence other nations through persuasion rather than coercion. I was asked to address the increasingly discussed and increasingly important subject of diplomacy in a networked world.

Diplomacy, I believe, is currently enjoying a resurgence. Those who watched President Obama’s State of the Union address, for example, heard him say that America must move off of a “permanent war footing.” Indeed, the center of our recent efforts to achieve progress in Iran, Syria and the Middle East has been the negotiating table rather than the command post. And as we move from missiles to missives, our ability to harness technology in the service of diplomacy is more important than ever.

In the networked world, where power is increasingly dispersed, we have seen the amazing effect that digital media can have in facilitating the coordination of people-powered movements. But are we certain those tools have the same power in the service of diplomacy? What tools do work best? And what metrics matter? What value is there when someone “likes” an embassy Facebook page, watches a YouTube video, or follows an ambassador on Twitter? In a sense we know the power of the cloud. But think what images of clouds often connote: foggy, fluffy, and far-away — three things we need less of. We need our approach to be clear, concrete, and close-up.

So at Wilton Park I suggested a different model for considering diplomacy in networked world — a thought experiment of sorts. The hot trend now is wearable tech, like Google Glass and Jawbone bracelets. What if we designed a gadget that could measure our activities as diplomats? I challenged my fellow attendees to contribute ideas about what it would track: Every “please” and “thank you”? Every smile? Time spent listening versus talking? Deductions for excessive acronyms and overuse of diplo-speak clichés (e.g. “watching with concern” when actually we are horrified by what we see)?

With algorithms becoming powerful enough to predict weather weeks in advance, might we now be able to quantify relations among countries? Could we try to improve relations with Russia by 20% in the same way that we try to try to achieve specific Millennium Development Goals?

The point I was trying to make is that, based on my experience in the tech industry, as well as with using technology for advocacy, I’ve found that the choice of what technological medium to use is often more successful when a clear target has already been set for what we want it to help us achieve. That’s why, in my thought experiment, the wearable soft power bracelet is designed to measure a diplomatic medium we already know to be the most effective we’ve got: our diplomats.

https://matthewbarzun.tumblr.com/post/76233037602/diplomacy-in-the-cloud

 

China: The Internet and The Birth of Cyber Diplomacy

Sep 24, 2013 Written by  Richard Rousseau, Contributor

In the 2000s, “public diplomacy” became a central part of the function of diplomacy. As a result of the communications and transportation revolutions, diplomats, national leaders, and more can now be seen and heard by more people in more places than at any previous time in history. Skillful public diplomacy can influence public opinion beyond one’s own country to support policies and positions, and can influence foreign peoples to have a favorable view of one’s country. Conversely, blundering public diplomacy can undermine even well-conceived policies and positions, and can project an extremely negative image of a country.

Public diplomacy is important at other levels as well. Diplomats often seek and accept speaking engagements and media interviews, and work with other outlets in which they can obtain the opportunity to influence others to view their country and its policies favorably. At times, such public diplomacy may be considered by host countries as meddling in their internal affairs. At other times, such it may be virtually identical to a diplomat’s representation function. However, recently a new type of diplomacy, more malign, came into being.

On January 7, 2010, Google announced that it had been victim of a major hacker attack that began in mid-2009 and continued through December 2009. The attack, known as “Operation Aurora” and described by the largest search engine in the world as “sophisticated” and “high-level,” was aimed at more than 30 other organizations, including Adobe Systems, Rackspace, Yahoo, Symantec, Juniper Networks, Morgan Stanley, Northrop Grumman, and Dow Chemical.

In 2011, Google also said that the hackers, who were based in China’s Jinan province, had compromised personal email accounts of hundreds of top U.S. officials, military personnel, and journalists. Nobody has yet produced conclusive proof that such attacks were state-sponsored, but Google’s Press Office stressed that the primary goal of the hackers was to penetrate Google’s computers and access the Gmail accounts of Chinese human rights activists. Google also said that, apparently, the attack failed, as users’ data was not compromised.

More specifically, it appeared that the cyberattack was also conducted by advanced persistent threats carried out by the Elderwood Group—an organization based in Beijing, China, with ties to China’s Politburo, at least according to a U.S. State Department cables that WikiLeaks released in November 2010. Security experts have linked the attacks to servers at a university used by the Chinese military. Also, according to many computer specialists, the December 2009 attack, in terms of the style and instruments used, was very similar to the one perpetrated in July of the same year. The difference was that the second cyberattack targeted specific individuals. These attacks took advantage of some of the Google software’s vulnerabilities, which were still “unknown.”

Within hours of Google’s acknowledgment of the Aurora attacks, the U.S. State Department issued a statement asking the Chinese government for an explanation. Official Chinese media responded stating that the incident is part of a U.S. government conspiracy. For its part, Google decided to pull out of China and defied Chinese censorship regulations. It also moved further Chinese operations to Hong Kong, as it would have otherwise remained a constant target for Chinese cyberattacks.

These incidents led to diplomatic confrontations and raised profound questions about the future of online freedom and cybersecurity. Google, through former U.S Secretary of State Hilary Clinton, requested an official explanation from the Chinese government.

In a speech on Internet freedom, delivered on January 21, 2010 at the Newseum in Washington, DC and coming on the heels of the cyberattack, Clinton stressed the importance of freedom of information. In her own words, “as in the dictatorships of the past, governments are targeting independent thinkers who use these [internet, social networks] tools… As I speak to you today, government censors somewhere are working furiously to erase my words from the records of history. But history itself has already condemned these tactics.” Clinton’s remarks made it clear to online operators that the U.S. Government stands prepared to support them when they are willing to challenge the censorial policies of repressive foreign regimes.

China was cited numerous times in Clinton’s speech, especially with regards to its government’s policy on information. She concluded by saying that “historically, asymmetrical access is one of the leading causes of interstate conflict” and that “both the American people and nations that censor the internet should understand that our government is committed to helping promote internet freedom.”

Cyber security also dominated the first summit between Chinese President Xi Jinping and U.S. President Obama in June 7-8, 2013, Palm Springs, California. Obama confronted the Chinese president on the cyberattacks carried out from within Chinese borders throughout 2012 against nearly 40 Pentagon weapons programs. The Washington Post reported in May 2013 that compromised programs included missile defense systems, aircraft, and ships. Although the extent of official Chinese involvement cannot be clearly determined, U.S. officials have called upon the Chinese leadership to take a more active role in countering violations of cyberspace.

If the use of new technologies by governments is nothing new, especially in matters of espionage and control of public opinion, the scars wrought by the hacker attack can be considered the starting point of a new type of diplomacy—Cyber Diplomacy. Such technologies will continue to impact the geopolitical balance of power.

One novelty in terms of the Google and Pentagon weapons programs attacks is the high level of sophistication of these cyberattacks, which affected global leading companies in computer and information industries as well as the private lives of many powerful individuals around the world. Another feature is the immediate reaction coming from those placed in high level positions in the U.S. government, including the direct intervention of the Secretary of State. In her speech, she officially sanctioned the birth of Cyber Diplomacy, and highlighted computer security and freedom of the web as now crucial diplomatic issues. The economic, financial, industrial, and military sectors’ development and prosperity are increasingly linked to the free flow of information. Moreover, electronic networks are now irreplaceable instruments for international politics.

In addition to the traditional contentious issues between the United States and China—freedom of information, human rights, commercial rivalries, and the most recent agreement between Washington and Taiwan for continued military procurements—the Google episode is the prelude to further diplomatic confrontations. It places the two superpowers increasingly on an antithetical plane, even after the thaw initiated in 2008 with the election of Barack Obama.

Richard Rousseau is Associate Professor and Chair of the Department of Humanities and Social Sciences at the American University of Ras Al Khaimah, United Arab Emirates. His research, teaching and consulting interests include Russian politics, Eurasian geopolitics, international political economy, and globalization. He lived Three years in Baku, Azerbaijan.

http://www.diplomaticourier.com/news/regions/brics/1808-china-the-internet-and-the-birth-of-cyber-diplomacy

PDcast #12: The Role of the Ambassador in Public Diplomacy

The ambassador has many roles to play, but should the main public diplomacy role be of advocacy or practicalities.

The PDcast is a weekly podcast featuring Jennifer Osias (sitting in for Julia Watson), Adam Cyr and Michael Ardaiolo discussing the trending public diplomacy topics. Subscribe now in iTunes.

The conversation continues using @Public_Diplomat and #PDcast. Send us your questions, comments and suggestions throughout the week, and we will use them for the next show.

 

Topic 1: Ambassador Caroline Kennedy’s frank tweets in Japan

To Read:

Star Envoy’s Frankness Puts Kennedy Mystique to Test in Japan | New York Times, Martin Fackler

Keep Tweeting, Ambassador Kennedy | Huffington Post, Nancy Snow

 

Topic 2: Ambassador Gary Locke’s “by-the-numbers” tour in China

To Read:

Gary Locke by-the-numbers tour as ambassador to China is nearing an end | Washington Post, William Wan

 

Recommendations:

Adam: President Obama’s State of the Union address

Jennifer: @suPD

Michael: Martin Scorsese’s World Cinema Project

 

photo credit: Reuters/Clodagh Kilcoyne

[Today in PD] Dennis Rodman And Sports Diplomacy Gone Awry

HE can still dunk like a butterfly, but in the personally tragic case of former basketball pro Dennis Rodman in North Korea, the embrace of Kim Jong Un and his policies sting like a bee. Rodman is the most recent example of sports diplomacy gone awry. With the Sochi Olympics starting, a new cadre of unpredictable athlete diplomats will likely take the stage.

It is a time-honored tradition to use athletes as diplomats. They are some of the most recognizable global personages whose participation can lead to substantial bilateral benefits. In the 1970s, for example, U.S. President Nixon successfully promoted a team of American pingpong players to open up a dialogue with Mao Zedong’s China.

When sports diplomacy goes wrong, however, it can go very wrong.

Nixon was a former college football player who loved sports and competition. During his presidency, he used American chess player Bobby Fischer for his propaganda value and as a symbol of Cold War superiority.

In 1972, Fischer won chess’s internationally televised “Match of the Century” against Boris Spassky. He also won the acclaim of a nation looking to school the Soviets in a field where they were dominant before Fischer’s victory. From that high point, however, things began to go downhill for Fischer and his propaganda value. Years later, and hours after the 2001 attack on the twin towers, Fischer, in an interview, reprehensibly justified the World Trade Center attackers with strong anti-American remarks. Regarding the attack he said, “I applaud the act.”

Fisher’s demise took time, but some athletes self-destruct in real time. Muhammad Ali is the world-renowned boxer who won a gold medal as Cassius Clay in the 1960 Rome Olympics. President Carter asked Ali to go on a five-nation Africa tour to get those countries to boycott the 1980 Moscow Olympics as a protest of the Soviet military’s 1979 Afghanistan invasion.

Ali flew on an official state aircraft, but began to make diplomatic mistakes from the minute he landed. He was unable to address complex political issues and even argued against the boycott he was there to promote as Carter’s proxy.

While the parallels between Ali and Rodman are many, hoops-playing President Obama can verily say that he did not send Rodman as his envoy to Pyongyang. He has, however, chosen University of California President and former Homeland Security chief Janet Napolitano to lead the Sochi delegation. Who better to deal with both the politics and the security threats?

Rodman recently checked himself into alcohol rehab, and despite his generally ridiculed mission to North Korea and his ill-considered comments there, his trip might yield unexpected results.

A composed Charles Smith told CNN that he and the other players went to North Korea to work as “cross-cultural ambassadors and use the game of basketball as a bridge for exchange.” Smith also spoke clearly about the potential benefits for the two diplomatically estranged nations.

For North Korea, those benefits include American cultural exposure and an introduction to racial diversity. A downside for this unofficial delegation was its exploitation to bolster Kim Jong Un’s totalitarian and nuclear-armed regime.

The upside for the United States? More Americans to bring back insight about this isolated state and its leader. Informal interactions with North Koreans might also open up new channels for dialogue. What was lost in the controversy of the basketball exhibition was that the delegation was made up of more (and more interesting) people than just spotlight-grabbing Dennis Rodman.

The Olympics will provide more opportunities for athletes to share in peaceful exchange. The infectious Olympic spirit invariably uplifts participants and spectators. But there are as many pitfalls in sports diplomacy as there are potential merits. For every successful pingpong diplomat there is a Rodman waiting in the wings.

Markos Kounalakis is a research fellow at Central European University and a visiting fellow at the Hoover Institution. Email: markos@stanford.edu.

From a Diplomat’s F-Word to Sochi’s Hotel Horrors, It’s Been Twitter’s Big Week

By Carol Matlack

Photograph by Martin Bureau/AFP via Getty Images

U.S. State Department Assistant Secretary of State for European and Eurasian Affairs Victoria Nuland leaves after holding a press conference at the U.S. Embassy in Kiev on Feb. 7

This was the week Twitter (TWTR) established itself as a force in international relations.

The U.S. is scrambling to contain fallout in the European Union from a tweeted audio clip in which Assistant Secretary of State Victoria Nuland said, “f––– the EU.” The comment was from a private phone call between Nuland and the U.S. ambassador to Ukraine, regarding the EU’s role in resolving that country’s political crisis.

The call was apparently intercepted by Russian intelligence services in January, and a clip was posted on YouTube (GOOG) on Feb. 5 by someone calling himself Lev Nikolayevich Myshkin, the name of a fictional Dostoevsky character. But the clip didn’t get much attention until an aide to Russian Deputy Prime Minister Dmitry Rogozin tweeted it on Feb. 6.

Russia, meanwhile, suffered its own embarrassment as the opening of the Sochi Winter Olympics risked being overshadowed by a popular Twitter feed featuring accounts of Sochi hotels with yellow tap water, missing doorknobs, and bizarre toilet configurations. At the start of tonight’s opening ceremonies, the feed had attracted 235,000 followers, while the official Sochi2014 feed had only 144,000.

My boss, Josh Tyrangiel, reminds us that reports about Greece’s unpreparedness for the 2004 Athens Olympics faded quickly once the games began. He’s right—but back in 2004 there was no Twitter to keep the conversation going once journalists got busy covering the games.

Nonjournalists in Sochi are now tweeting their own hotel horror stories, along with reports this evening of a technical malfunction that caused only four of the five Olympic rings to display at the opening ceremony.

Until now, political leaders seemed to view Twitter as a benign communications tool that had the added advantage of conveying that they’re cool with social media. A study last year by Burson Marsteller found that two-thirds of world leaders had set up Twitter feeds. Twitter has become “a formal broadcasting tool for world leaders,” the study found.

President Barack Obama’s Twitter feed has the most followers of any leader’s, 41.3 million at latest count. Pope Francis is No. 2, with more than 11 million followers.

Lower-ranking officials use Twitter, too. Michael McFaul, the U.S. ambassador to Russia (60,000 followers), used Twitter to announce his resignation on Feb. 4. There’s even a Twitter account where Washington’s diplomatic community can share “ideas and best practices” for digital diplomacy.

But the events of the past few days show that Twitter can be a diplomatic weapon as well as a tool—and that once wielded, its consequences can be hard to control. The U.S. can probably soothe hurt feelings in Europe over Nuland’s comments. But in other parts of the leaked phone call, she talks about which Ukrainian opposition leaders she wants to join a new government in Kiev. That could cause political problems for those leaders by giving the impression that they might be U.S. puppets.

Matlack is a Paris correspondent for Bloomberg Businessweek.
http://www.businessweek.com/articles/2014-02-07/from-a-diplomats-f-word-to-sochis-hotel-horrors-its-been-twitters-big-week

CHINA’S CHARM OFFENSIVE: BEYOND APPEARANCES

Since the beginning of the 21st century, China has been a rising star in the arena of public diplomacy. Its PD campaign, coordinated by the Ministry of Foreign Affairs, involves fourteen separate Departments, including the United Front Work Department, the Ministry of Commerce, the Ministry of Culture, and the General Administration of Press and Publication. [1] The colossal campaign aims to brand China as a responsible, peace-loving, and culturally sophisticated nation. [2] China has done this through generous aid to Africa, the global expansion of its media properties, and the rapid growth of Confucius Institutes.

In the United States, almost every aspect of China’s public diplomacy campaign is labeled “assertive,” “aggressive,” or a “charm offensive.” Being Chinese, whenever I encounter such reports, I feel a sense of pride. China is probably experiencing its best years since the British Army burst open the gate of the Qing Dynasty with armor and cannons in 1840.[3] But this pride won’t last long. My reason soon retakes control, reminding me that under the centralizing structure of the Chinese government, formidable PD projects are nothing new. In the midst of the Cultural Revolution, during the 1970’s, the Government sponsored the Tanzam Railway, a 500 million dollar construction project that connected Tanzania and Zambia and mobilized thousands of Chinese workers.

The pertinent question is whether China’s current PD campaign achieves its goal. Is it successful? This touches on the issue of evaluation, a “hard nut to crack” in the sphere of public diplomacy.

When it comes to assessing PD, there are two main approaches. [4] One is to measure the output of PD effort, for example how many foreign students have enrolled in Confucius Institutes. The other goes beyond the activity itself and seeks to evaluate its outcome, often at a cognitive level. In the case of Confucius Institutes, a positive outcome would be participants’ increased understanding and favorability towards China, or more fundamentally, whether the presence of Confucius Institutes improves China’s reputation in surrounding communities.

The output approach is easier to quantify and track, and is often adopted by practitioners to justify funding. However, a high output does not necessarily bring forth positive PD outcomes; the soaring number of foreign students who study at Confucius Institutes does not lead to an indisputable victory in the battlefield of PD. The outcome approach, which “gets to the heart of assessing the effectiveness of public diplomacy,” is more reliable in this regard. [5]

In terms of its output, China’s PD program appears to be a booming success. It has been flexing its soft power through a wide range of PD channels, characterized by the troika of Confucius Institutes, foreign aid, and international broadcasting. Confucius Institutes and Classrooms, in a mere nine years, have swept across 117 countries, with 440 Institutes and 646 Classrooms. Beijing pledged $189 billion in foreign aid and government-sponsored investment activities in 2011, [6] investing $75 billion in aid projects in Africa alone from 2000 to 2011.[7] Chinese media property CCTV boasts three major global offices in Beijing, Washington, and Nairobi, and more than 70 additional international bureaus. Its program claims a reach of millions in 137 countries. [8] In an era when the budgets of the VOA and the BBC have been battered by funding cutbacks, CCTV’s output is staggering.

However, when it comes to the outcome of China’s PD, the result may be more disturbing than reassuring. Unlike its Western counterparts, China’s PD architects—who perceive China as misjudged and deserving of more respect—have paid greater attention to improving the nation’s image. In an online exchange in 2013, Qin Gang, China’s Director General of the Information Department, described public diplomacy as “an important means to introduce China and improve national image.” China’s Public Diplomacy Forums in 2011 and 2013 also revolved around the concept of image. [9] Nevertheless, based on data from the Pew Global Attitudes Project, China’s favorability in 16 sample countries was in flux from 2007 to 2013. Compared to the country’s booming economic power, China’s image is in need of rebuilding.

In 2008, favorability towards China plummeted to the lowest point in the sample period, from a median favorability rate of 46.5 percent in 2007 to 41.5 percent. After 2008, there was an increase in favorability in the majority of sampled countries, with the median reaching its peak of 51 percent in 2011. In the past two years, the favorability rate showed a clear pattern of recession. Among the 16 sample countries, only Mexico, Indonesia, and Turkey exhibit favorability with an average 6 percent increase. In another survey conducted by the BBC, of the 25 countries surveyed in 2013, 12 hold positive views of China and 13 hold negative views. In Africa and the BRIC nations, China’s “performance” is seen in a more positive light. However, in the EU, the U.S., and Canada, as well as in neighboring countries like Japan and Korea, China is viewed in an “extremely negative” light. [10]

Figure 1: Percentage responding favorable in 16 countries from 2007 to 2013
Source: The Pew Global Attitudes Project database

Table 1: Percentage responding favorable in 16 countries from 2007 to 2013
Source: The Pew Global Attitudes Project database

The flux in favorability contrasts with the powerful appearance of China’s PD campaign. The high outputs in cultural diplomacy, foreign aid, and international broadcasting have not been translated into any tangible outcome in terms of a more positive image, which China has arguably put the most weight on. However, it would be unfair to jump to the conclusion that China’s recent PD efforts have failed. The long-term nature of PD requires a more tolerant view in the short term. The expansion of media properties and the establishment of Confucius Institutes may pay off years after the investment.

Indeed, China is not alone in waging a battle to improve its national image. At the recent Public Diplomacy Forum held in DC, a U.S. PD practitioner commented on the job security within the field of PD by stating if the goal of public diplomacy is to make the world like us (the United States), then we will never lose the job. This may sound like a joke, but there is more than a grain of truth in it. Both China and the United States have been investing in public diplomacy with a considerable output, however, the outcome, like increased favorability across the world, is limited.

I would like to conclude with words from Chairman Mao. In a meeting with two Latin American leaders in 1956, Mao said, “U.S. imperialism is very weak politically because it is divorced from the masses of the people and is disliked by everybody and by the American people too. In appearance it is very powerful but in reality it is nothing to be afraid of, it is a paper tiger. Outwardly a tiger, it is made of paper, unable to withstand the wind and the rain.” [11]

This view is certainly prejudiced, but it can be interpreted as a cautious note to all Chinese PD practitioners, as well as to their U.S. counterparts. Are the United States and China divorced from foreign audiences? Is our PD campaign a “paper tiger” that has a formidable appearance but is weak inside? Focusing more on a substantial outcome, rather than the output, should be a general trend that frames future PD efforts.


[1] Zhao, Shiren. “How to View Current China’s Public Diplomacy”(2013).

[2] d’Hooghe, Ingrid. “The rise of China’s public diplomacy. Netherlands Institute of International Relations Clingendaell” (2007).

[3] The incident, barely known here in the States, is widely regarded by Chinese as the opening of “a century of shame.”

[4] Matwiczak, Kenneth. “Public Diplomacy: Model for the Assessment of Performance” (2010).

[5] Ibid.

[6] Wolf, Charles, Xiao Wang, and Eric Warner. “China’s Foreign Aid and Government-Sponsored Investment Activities.”(2013)

[7] Strange, Austin, et al. “China’s Development Finance to Africa: A Media-Based Approach to Data Collection.” Center for Global Development Working Paper 321 (2013).

[8] Nelson, Anne. “CCTV’s International Expansion: China’s Grand Strategy for Media?” (2013).

[9] The topic for the 2013 Forum was set as “Advocacy and Dialogue: China’s Stories and Image in the Public Diplomacy Era.” The focus of the Forum was heavily steered towards “how to use public diplomacy to improve China’s image.”

[10] BBC. “Views of China and India Slide in Global Poll, While UK’s Ratings Climb” (2013).

[11] Mao, Tse-tung. “U.S. Imperialism is a Paper Tiger” (1956).

 

JAN 31, 2014
Posted by Chenzhuo Gong
All posts by Chenzhuo Gong

http://uscpublicdiplomacy.org/index.php/newswire/cpdblog_detail/chinas_charm_offensive_beyond_appearances/

“No One’s World” by Charles Kupchan Professor of International Affairs, Georgetown University

Charles KupchanProfessor of International Affairs, Georgetown University

“The twenty-first century will not belong to the United States, Europe or China. It will be no one’s world.”

Charles A. Kupchan is Professor of International Affairs at Georgetown University and Whitney Shepardson Senior Fellow at the Council on Foreign Relations. These reflections are excerpted from the current issue of Aspenia Italia.

The global distribution of power is fast changing. Europe and the United States, which for some two centuries have together dominated the global landscape, are ceding power and influence to China, India, Brazil, and other emerging powers. The implications of this continuing redistribution of global power will be magnified by the fact that rising nations are forging their own brands of governance and capitalism, not embracing the political and economic norms associated with the “Western way.” The twenty-first century will not belong to Europe, the United States, China, or anyone else; it will be no one’s world.

As they look ahead, Western democracies thus face the prospect of a world transformed. Their global sway is on the wane. Their brand of modernity — liberal democracy, industrial capitalism, and secular nationalism — will have to compete with other political and economic models, including state capitalism in China and Russia, political Islam in the Middle East, and left-wing populism in Latin America. If the West is to succeed in adjusting to these changes and anchoring the quickening turn in global affairs, it will have to reclaim its economic health and recover its political vitality — not easy tasks when Europe is being pulled apart by its debt crisis and the United States is virtually paralyzed by partisan polarization.

THE WORLD’S CHANGING MAP OF POWER

The next few decades will bring a complete overhaul of the global pecking order. During the Cold War, the Western allies accounted for more than two-thirds of global output. Now they represent about half of output, and this figure is decreasing. As of 2010, four of the top five economies in the world were still from the developed world (the United States, Japan, Germany and France). From the developing world, only China made the grade, occupying second place. By 2050, according to Goldman Sachs, four of the top five economies will come from the developing world (China, India, Brazil, and Russia). From today’s developed world, only the United States will make the cut; it will rank second, and its economy will be about half the size of China’s.

“The next few decades will bring a complete overhaul of the global pecking order.”

This leveling in the international distribution of power is poised to unfold quite quickly. The World Bank predicts that the US dollar will lose its global dominance by 2025 as the dollar, euro, and China’s renminbi become co-equals in a “multi-currency” monetary system. Goldman Sachs projects that the collective economic output of the top four developing countries — Brazil, China, India, Russia — will match that of the G7 countries by 2032.

This reallocation of global wealth will result primarily from the rise of “the rest”, not the absolute decline of the West. Indeed, a combination of economic resilience and military superiority will keep the United States at or near the top of the pecking order for years to come. And as long as the European Union holds together, it will remain one of the world’s main centers of commerce and investment for the foreseeable future.

“History makes clear that such transitions in the distribution of global power are dangerous; they usually bring with them instability and, not infrequently, great-power war.”

Nonetheless, the West is losing the hegemonic position that it has long enjoyed. History makes clear that such transitions in the distribution of global power are dangerous; they usually bring with them instability and, not infrequently, great-power war. A defining strategic challenge of the twenty-first century will be managing this transition and ensuring that it occurs peacefully.

ALTERNATIVE MODELS

The West will have to adapt not just to the loss of its material primacy, but also to its diminishing ideological dominance. Rather than following the West’s path of development and obediently accepting their place in the liberal international order erected by liberal democracies after World War II, rising nations are fashioning their own versions of modernity and pushing back against the West’s ideological ambitions. Efforts to manage the coming turn in global affairs will thus take place in a world that is increasingly diverse and unwieldy.

If Western leaders remain blind to this new reality and continue to expect conformity to Western values, they will not only misunderstand emerging powers, but also alienate the many countries tired of being herded toward Western standards of governance. Developing nations are fast acquiring the economic and political wherewithal to consolidate brands of modernity that represent durable alternatives to the West’s.

THE UPSIDE OF STATE CAPITALISM

The last thirty years of Chinese development, for example, look nothing like the path followed by Europe and North America. The West’s ascent was led by its middle class, which overturned absolute monarchy, insisted on a separation of church and state, and unleashed the entrepreneurial and technological potential vital to the Industrial Revolution. In contrast, the authoritarian Chinese state has won over its middle class: its economy outperforms those of Western competitors, enriching its bourgeoisie and lifting hundreds of millions out of poverty. Moreover, in today’s fast and fluid global economy, the control afforded by state capitalism has its distinct advantages. China – in no small part because it has retained control over policy instruments abandoned by liberal states – has proved quite adept at taking advantage of globalization’s benefits while limiting its liabilities. It should be no surprise that Russia, Vietnam and others are following China’s lead.

The Middle East is similarly set to confound expectations of political conformity. Participatory politics may be arriving in the region, but most of the Muslim world recognizes no distinction between the realms of the sacred and the secular; mosque and state are inseparable, ensuring that political Islam is returning as coercive regimes fall. Indeed, a 2013 poll revealed that nearly two-thirds of Egyptians want civil law to adhere strictly to the Koran.

And Egypt is the rule, not the exception. If nothing else, the Arab Spring has shown that democratization does not equal Westernization. It is past time for Europe and the United States to rethink their longstanding alignment with the region’s secular parties.

True, rising powers like India and Brazil are more stable, secular democracies that appear to be hewing closely to the Western model. But these countries have democratized while their populations consist mainly of the urban and rural poor, not the middle class. As a result, both nations have embraced a left-wing populism wary of free markets and of representative institutions that seem to deliver benefits only to a privileged elite.

Rising democracies are also following their own paths on foreign policy. India, for example, has demonstrated pronounced ambivalence toward US efforts to make it a strategic partner. New Delhi is at odds with Washington on issues ranging from Afghanistan to climate change, and it has been deepening commercial ties with Iran just as the United States and Europe have been tightening sanctions. Standing up to the West still holds cachet in India and Brazil, one reason New Delhi and Brasília line up with Washington less than 25 percent of the time at the United Nations.

Europe and the United States have long presumed that the world’s democracies will as a matter of course ally themselves with the West; common values supposedly mean common interests. But if India and Brazil are any indication, even rising powers that are stable democracies will chart their own courses, expediting the arrival of a world that no longer plays by Western rules.

The twenty-first century will not be the first time the world’s major powers embraced quite different models of governance and commerce: during the seventeenth century, the Holy Roman Empire, Ottoman Empire, Mughal Empire, Qing Dynasty and Tokugawa Shogunate each ran its affairs according to its own distinct rules and culture. But these powers were largely self-contained; they interacted little and thus had no need to agree on a set of common rules.

This century, in contrast, will be the first time in history in which multiple versions of order and modernity coexist in an interconnected world; no longer will the West anchor globalization. Multiple power centers, and the competing models they represent, will vie on a more level playing field. Effective global governance will require forging common ground amid an equalizing distribution of power and rising ideological diversity.

THE PRICE OF GLOBALIZATION

If the West is to have the political wherewithal to effectively manage this tectonic shift in global politics, it will have to recover from the crisis of democratic governance plaguing both sides of the Atlantic. At stake is not just the ability of Europe and the United States to shepherd this unfolding transition, but also their capacity to ensure that a liberal and democratic version of modernity retains its global allure as it competes with alternative models.

“The crisis of governability, although it has multiple causes, is first and foremost the consequence of globalization’s socioeconomic impact on the world’s leading democracies. Globalization may be fueling the rise of the rest, but it is also taking a toll on the West.”

It is not coincidental that Europe and the United States are simultaneously experiencing political dysfunction. This crisis of governability, although it has multiple causes, is first and foremost the consequence of globalization’s socioeconomic impact on the world’s leading democracies. Globalization may be fueling the rise of the rest, but it is also taking a toll on the West.

De-industrialization and outsourcing, global trade and fiscal imbalances, excess capital and credit and asset bubbles — these effects of globalization are confronting democratic electorates with hardships and insecurity not experienced for generations. The distress stemming from the economic crisis that began in 2008 is particularly acute, but the underlying problems began much earlier. For the better part of two decades, middle-class wages in the world’s leading democracies have been stagnant, and economic inequality has been rising sharply as globalization handsomely rewards its winners — but leaves its many losers behind.

These trends are not temporary by-products of the business cycle. Nor do insufficient regulation of the financial sector, tax cuts amid expensive wars, or other errant policies represent the main cause. Instead, stagnant wages and rising inequality are primarily a consequence of the integration of billions of low-wage workers into the global economy and increases in productivity stemming from the application of information technology to the manufacturing sector. Global capacity therefore far outstrips demand, hurting workers in the high-wage economies of the industrialized West.

THE TECHNOLOGICAL REVOLUTION

Western democracies are also being buffeted by the socioeconomic effects of digital technology and the information revolution. Particularly in the United States, the proliferation of the Internet and cable news channels is fueling ideological polarization, not more informed and deliberative debate. The rising cost of media-driven campaigns increases the influence wielded by donors, giving an unfair advantage to special interests and angering the broader electorate. Partisan mobilization is reinforcing regional cleavages, widening the ideological distance between America’s liberal northeast and the more conservative south. The same factors have been contributing to strained relations between Belgium’s French-speaking Walloons and Dutch-speaking Flemish, and fueling calls for more autonomy among Spain’s headstrong regions.

POOR POLITICS

Voters confronted with economic duress, social dislocation, and political division look to their elected representatives for help. But just as globalization is fueling this pressing demand for responsive governance, it is also ensuring that its provision is in desperately short supply. For three main reasons, governments in the industrialized West have entered a period of pronounced ineffectiveness.

“Just as globalization is fueling this pressing demand for responsive governance, it is also ensuring that its provision is in desperately short supply.”

First, globalization has made many of the traditional policy tools used by liberal democracies much blunter instruments. Washington has regularly turned to fiscal and monetary policy to modulate economic performance. But in the midst of global competition and unprecedented debt, the US economy seems all but immune to injections of stimulus spending or to the Federal Reserve’s moves on interest rates. The scope and speed of international markets mean that decisions and developments elsewhere — Beijing’s intransigence on the value of the renminbi, an increase in the quality of Hyundai’s latest models, Europe’s sluggish response to its financial crisis, the actions of investors and ratings agencies — outweigh decisions made in Washington. Europe’s democracies too long relied on monetary policy to adjust to fluctuations in national economic performance which they can no longer do since joining the eurozone. In a globalized world, democracies simply have fewer effective policy tools at their disposal and therefore less control over outcomes.

Second, many of the problems that Western electorates are asking their governments to solve require a level of international cooperation that is unattainable. The shifts of power from the West to the rest means that there are many new cooks in the kitchen today; effective action no longer rests primarily on collaboration among like-minded democracies. Instead, it depends on cooperation among a much larger and more diverse circle of states. Europe and the United States now look to the G20, not the cozy G7, to rebalance the international economy. But consensus is elusive among nations that are at different stages of development and embrace divergent approaches to economic governance. Challenges like curbing global warming or ending the bloodshed in Syria depend on a collective effort that is well beyond reach.

Third, democracies can be nimble and responsive when their electorates are content and when they enjoy a consensus born of rising expectations, but they are clumsy and sluggish when their citizens are downcast and divided. Moreover, democracies are very good at distributing benefits, but appear to be poorly suited when it comes to apportioning sacrifice. The policy challenges facing the United States and Europe are difficult enough on their own merits; they become all but insurmountable when governments face distrustful publics, legislative gridlock, and special interests vying for shrinking resources. The failure of democracies to deliver effective policies only makes their electorates more disillusioned, leaving their governments more vulnerable and hapless. This self-reinforcing cycle is producing an ever-widening chasm between the demand for good governance and its supply.

http://www.huffingtonpost.com/charles-kupchan/transforming-world-power_b_4703784.html?utm_hp_ref=tw

[Today in PD] Half A Million ‘Internet Censorship’ Tweets in Turkey

The BBC’s James Reynolds watched as events unfolded in Taksim Square

Turkish riot police have fired water cannon and tear gas at hundreds of demonstrators marching in Istanbul in protest at new laws tightening government control of the internet.

Demonstrators threw fireworks and stones at police cordoning off Taksim Square, the city’s main square.

The president is under pressure not to ratify the legislation.

It includes powers allowing authorities to block websites for privacy violations without a court decision.

The opposition says it is part of a government attempt to stifle a corruption scandal.

Prime Minister Recep Tayyip Erdogan has denied accusations of censorship, saying the legislation would make the internet “more safe and free”.

Riot police sought to clear the centre of Istanbul

Water cannon and tear gas were used against protesters, some of whom threw stones and fireworks at police

The protesters say the new internet laws are an act of government censorship

The Turkish parliament approved the bill last week.

As well as allowing Turkey’s telecommunications authority to block websites without first seeking a court ruling, it will also force internet providers to store data on web users’ activities for two years and make it available to the authorities.

‘Scourge’ of Twitter

Internet access in Turkey is already restricted and thousands of websites blocked.

Mr Erdogan has been openly critical of the internet, describing Twitter as a “scourge” and condemning social media as “the worst menace to society”.

Both Twitter and Facebook were widely used by anti-government protesters to spread information during demonstrations last year.

The corruption scandal broke in December with the arrest of businessmen close to the prime minister and three ministers’ sons.

Since then, Mr Erdogan’s government has sacked hundreds of police officers and executives from banking and telecoms regulators and state television.

Mr Erdogan says the scandal is an attempt by a US-based cleric with influence in the police and judiciary to unseat him. The cleric, Fethullah Gulen, denies this.

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Baird seeks Google help on unleashing Canadian diplomats on social media

OTTAWA – Foreign Affairs Minister John Baird is encouraging Canadian diplomats to experiment with social media to promote democratic freedom and trade across the globe.

The plan could represent a loosening of the communications leash the Harper government has placed on foreign diplomats as part of its centralized communications strategy.

Baird announced the initiative Friday in northern California as he visited the Silicon Valley headquarters of Internet search giant Google and of Twitter, where he is seeking advice on how to better use social media tools to advance Canadian foreign policy.

“Diplomacy may never live up to the Silicon Valley mantra of ‘move fast and break things,’ for various reasons. But in the environment of instant communication and social media, we do have to move faster and not be afraid to try new things or to make mistakes,” Baird said.

Baird encouraged diplomats to take risks on social media to reach “civic actors” who can bring about political change in their countries.

“It basically is a message to all of our diplomats, a word of encouragement to be innovative, even if it means there are risks,” said a senior government official who was not authorized to speak on the record.

After coming to power in 2006, the Conservative government imposed strict communication controls on its diplomats, including ambassadors and high commissioners, requiring them to clear major public events through the Privy Council Office in Ottawa.

The Canadian Press reported this week that bureaucrats at Industry Canada must run each proposed tweet through a 12-step protocol, and seek the approval of the minister’s office.

However, the senior government official said diplomats abroad would have more local control, saying, “each mission is ultimately responsible for their own Twitter/Facebook and other social media tools.”

Canada has lagged far behind its two closest allies, the United States and Britain, in digital diplomacy so Friday’s announcement was a welcome development, said Roland Paris, director of the Centre for International Policy Studies at the University of Ottawa.

Paris said in a blog post that the Americans and British have accepted that their diplomats need the freedom to communicate, and make mistakes, because that’s “the price of getting their voices heard in new media, which are increasingly shaping and driving events.”

It remains to be seen whether Baird gives Canadian diplomats the leeway they need to be effective digital diplomats, he said.

“Relations between Canada’s foreign service and the minister’s office have been strained for years. Neither side fully trusts, respects, or even understands the other. In this climate, Baird’s avowed willingness to let Canadian diplomats take chances and make mistakes will need to be demonstrated, not just stated,” said Paris.

Paris said it is not clear whether “the youthful apparatchiks in the Prime Minister’s Office who control the government’s communications will look kindly on such experiments, regardless of what Baird might want in his department.”

Baird said the Internet is an incredible tool that is “creating space for open dialogue, giving voice to the voiceless and expanding human rights” and he says Canadian foreign service needs to embrace it.

“The fast and free exchange of information is changing the nature of diplomacy and foreign affairs, just as it is changing industries,” the minister said.

“The closed world of demarches, summits and diplomatic dinners is no longer sufficient to project our values and interests.”

The government has already launched initiatives in missions in Tunisia, Ukraine and Egypt but wants to expand, officials say.

The initiative builds on an earlier democracy-building partnership with the Munk School of Global Affairs at the University of Toronto that helps ordinary Iranians share information over the Internet that their government deems off limits.

Baird said social media and “big-data analytics” can allow diplomats to engage in directly with key actors, while social-media mapping exercises by the Foreign Affairs Department “have helped us to reach out to civic actors who seek to bring about positive social and political change in the countries they live in.”

A Foreign Affairs document, obtained by The Canadian Press, says the department has launched 60 new Twitter and 50 new Facebook accounts since June 2013. Most are in embassies and some are in being used by the department’s new Office of Religious Freedom to broadcast Canadian positions in places such as Ukraine and Egypt.

Foreign Affairs is also using YouTube, LinkedIn, Flickr and Foursquare, it says.

In particular, LinkedIn has been used more in recent years by Canadian trade commissioners in foreign missions “to improve their ability to connect Canadian businesses with potential partners in foreign markets.”

The new social-media strategy also appears to dovetail with another major foreign policy announcement last November.

Trade Minister Ed Fast announced that “economic diplomacy” would be the central focus for Canada’s foreign service.

The initiative is part of Canada’s broader strategy to improve trade and investment performance in emerging markets.

The government and the Bank of Canada have identified that as essential to the country’s prosperity.

By Mike Blanchfield, The Canadian Press | The Canadian Press – Fri, 7 Feb, 2014

http://ca.news.yahoo.com/baird-seeks-google-help-unleashing-canadian-diplomats-social-165508320.html

 

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