Italy and soft power using the right weapons: Public Diplomacy, Communication & Branding in times of social media

conshochiminh.esteri.it
Consolato Generale d'Italia Ho Chi Minh City
Consolato Generale d'ItaliaHo Chi Minh City
Maeci
A stimulating and interactive afternoon at UEH Connected, a non-governmental organization that has the aim to inspire the growth, skills and values of young students, startupper and freelancers by guiding them step by step in consolidating their ability and their vocational training.On November 29 the Consul General of Italy at HCMC Dante Brandi intervened at the seminar organized by UEH Connected for a wide audience of students and young professionals, with a presentation aimed to illustrating the nature of the Italian "soft power", the communication action on social media and public diplomacy [JB emphasis] that the Consulate plays to promote relations between South Vietnam and Italy.The seminar, titled "Italy and Soft Power: Using the right Weapons. Public diplomacy, communication & branding in times of social media", was an opportunity to illustrate the nature of the Italian Soft Power, based on the values of democracy and human rights protection, declined in the concepts of persuasion and sharing and enhanced by the Italian lifestyle model, appreciated all over the world.CLICK HERE for the recap of the seminar posted on UEH Connectedueh conntected posted on websiteConsul General of Italy in HCMC Dante Brandi and audience of students and young professionals at the seminar "Italy and Soft Power: Using the right Weapons. Public diplomacy, communication & branding in times of social media"
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