What conditions make Facebook a productive digital diplomacy tool? In a new article published in The Hague Journal of Diplomacy, CPD Contributing Scholar Dr. Damien Spry examines how ministries of foreign affairs have used Facebook to connect with audiences in several locations across Asia-Pacific.
Specifically, Spry takes a look at the environmental, institutional, algorithmic and audience factors behind the use of Facebook for digital diplomacy. He finds that the institutional factors that compel ministries to post certain types of content do not always match the audience factors that drive engagement on the platform.
For public diplomats seeking to craft meaningful engagement, considering what is immediately useful or emotionally resonant to target audiences may be what is needed to make Facebook an important diplomacy tool. Spry writes:
“MFAs can, therefore, unburden themselves from unrealistic expectations that Facebook can be a forum for..READ MORE
Ambasciata d’Italia a Belgrado. La regina delle Ambasciate (Tipografia Gama, Belgrado, 2016, pp. 73). E’ un libro fotografico che celebra i novanta anni dalla costruzione dell’edificio (1926 – 2016), proponendosi di valorizzare la storia dei rapporti tra i due Paesi, attraverso l’illustrazione di un luogo e della sua vita, della relazione tra valori simbolici e attività funzionali dentro e fuori dell’edificio che ha segnato la presenza italiana in Serbia.READ MORE
The advent of social media in the early 2000s has been nothing of a fascinating gamechanger. It not only helped commoners connect with the world but notably acted as a catalyst to express their views in an amplified manner. In a similar fashion, governments around the globe gradually adopted such means to promote their politicalREAD MORE
Indeed, actions might speak louder than words; however, the fact is, Twitter has managed to invalidate this proverb. Words alone could be influential in enhancing one’s popularity and shaping public perception, and it has been proven by Twitter that seems to have commonly been leveraged by many political leaders and figures to carry out digitalREAD MORE
Skip to content Leigh Turner
Ambassador to Austria and UK Permanent Representative to the United Nations and other International Organisations in Vienna
Part of UK in Austria
31st October 2019 Vienna, Austria
The Government Art Collection in Vienna The Duke of Wellington stares across the room towards a distant Queen Victoria, while Emperor Franz Josef – sash, ‘tache and all – observes impassively. Not the plot of a historical novel, but the paintings in the dining room at the ambassador’s residence in Vienna.
Works from the Government Art Collection (GAC) are displayed in UK Government buildings in nearly every capital city, making it the most dispersed collection of British art in the world.
The Collection promotes British art and plays a key role in British cultural diplomacy, delivering an expression of Britain’s culture and its values. Nowhere is this more relevant than in Vienna, a city where appreciation of art and culture flows through everyday life; and where our continuing ..
Skip to content Matt Field
British Ambassador to Bosnia and Herzegovina
31st October 2019 Sarajevo, Bosnia and Herzegovina
Mostar deserves better The British Embassy recently moved its whole operation down to Mostar for a day. In addition to many other activities across the city, we set up a ‘pop-up’ reception in front of the Mepas Mall. This gave the chance for different teams to explain our work – defence cooperation, education, projects, scholarships, consular support, political work, and commercial – to people as they stopped by.
Just as importantly, it gave us the chance to ask the citizens of Mostar about their priorities for themselves and the city, the kinds of things that they would like to see change. This is a question we as an Embassy have been asking ourselves and others since I arrived, to try to make sure that our priorities and assistance programmes properly match with the change people in this country want to see. The citizens of BiH are the best judges of how to imp..READ MORE